# Access-Promoting Streaming Services Kinema Debuts a new Watch Now Feature, Prioritizing Filmmakers By Kalin Ned | Published 2024-04-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/watch-now-feature References: [kinema](https://kinema.com/?utm_campaign=User+-+March+Newsletter+%28Watch+Now+-+12+Films%29&utm_content=User+-+March+Newsletter+%28Watch+Now+-+12+Films%29&utm_medium=email_action&utm_source=customer.io) & [kinema](https://kinema.com/faq)  Kinema has introduced the Watch [Now](https://www.trendhunter.com/trends/comcast-1) feature on its convenient and filmmaker-friendly platform, offering filmmakers a direct route to audiences without the need for traditional distribution channels. With Watch Now, users can access Kinema titles without a subscription. This, in turn, provides individuals with flexibility and accessibility. Through Kinema's Watch Now features, filmmakers have the autonomy to set rental rates, ensuring that revenue goes directly to the creators and their teams. Rentals come with a 48-hour viewing period, allowing viewers to watch at their own pace within that timeframe. Additionally, there's a 30-day window to start the film before it expires, offering users ample time to plan their viewing. The Watch Now feature is compatible with [AirPlay](https://www.trendhunter.com/trends/edifier-d32) and [Chromecast](https://www.trendhunter.com/trends/4k-streaming-box). The selection includes a variety of films that individuals can choose from. Image Credit: Kinema ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 6% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Direct-to-audience Distribution:** Empowering filmmakers to reach audiences directly, bypassing traditional distribution channels. - **Flexible Rental Rates:** Allowing creators to set rental rates independently, ensuring direct revenue for their work. - **Extended Viewing Windows:** Providing users with a longer timeframe to access content, enhancing flexibility in viewing schedules. ### Industries Being Reshaped - **Film Distribution:** Transforming the way films are delivered and accessed by audiences, disrupting traditional distribution models. - **Streaming Services:** Introducing new features that cater to both creators and viewers, shaping the future of digital content consumption. - **Technology Integration:** Enabling seamless compatibility with AirPlay and Chromecast, enhancing the user experience and accessibility of content. ## Related on Trend Hunter - [Film Discovery Platforms](https://www.trendhunter.com/trends/watchly.md) - [Real-Time Movie Screening Alerts](https://www.trendhunter.com/trends/cinefind.md) - [Virtual Watch Parties](https://www.trendhunter.com/trends/together-watch.md) - [AI-Powered TV Recommendations](https://www.trendhunter.com/trends/watch-better-movies.md) - [International D2C Content Platforms](https://www.trendhunter.com/trends/flixsnip.md) - [Streaming Content-Tracking Apps](https://www.trendhunter.com/trends/cinehub-app.md) - [Cinematic Exploration Tools](https://www.trendhunter.com/trends/cinema-roadmap.md) - [Cinematic Discovery Platforms](https://www.trendhunter.com/trends/whats-after-the-movie.md) - [Personalized TV Recommendation Apps](https://www.trendhunter.com/trends/tv-recommendation-app.md)