# Frankenstein Watches Diesel Combines Two Timepieces for One Wicked Ticker By Shelby Lee Walsh | Published 2009-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/watch-diesel References: [store.dieseltimeframes](http://store.dieseltimeframes.com/webapp/wcs/stores/servlet/ProductDisplay?langId=-1&storeId=33053&catalogId=21503&categoryId=227031&parent_category_rn=229007&productId=22088694&imagePath=DZ4160) Get two watches in one with this sleek new watch from Diesel. It is a fusion of two watches into one high-design beauty of a time-teller. Half the strap is leather and the other is steel. The face of the watch is cut diagonally down the center to create a eye-catching look. This watch is a brightly colored Diesel masterpiece that is fashionable and functional! **Implications** - As North American society stresses individuality as one of its ideals, designers are finding inventive ways to satiate this consumer want through unique design elements. Corporations looking to similarly evoke a sense of exclusivity can follow in the footsteps of Diesel and combine two existing designs into one singular product that consumers will consider refreshing and one-of-a-kind. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 69% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Dual Function Watches:** Creating watches that have multiple functions and design elements provides consumers with unique, eye-catching accessories. - **Hybrid Products:** Merging two or more products to create a new, distinct item appeals to consumers' desire for exclusive, one-of-a-kind items. - **High-design Accessories:** Designers are incorporating unique design elements into their accessories, providing consumers with fashionable yet functional products. ### Sectors Adopting This - **Fashion & Accessories:** Incorporating multiple design elements into fashion accessories, such as watches, creates a niche market for unique and exclusive products. - **Consumer Electronics:** Combining two separate products into one, such as watches, can appeal to consumers who desire versatile and innovative electronics. - **Luxury Goods:** Hybrid luxury products, like the Frankenstein watch, offer consumers an exclusive, high-design option for their wardrobe and accessories. ## Related on Trend Hunter - [Rugged Modern Holiday Accessories](https://www.trendhunter.com/trends/diesel-3.md) - [Avant Garde Timepieces](https://www.trendhunter.com/trends/urfreak.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Precision Time Collabs](https://www.trendhunter.com/trends/ulysse-nardin-x-urwerk.md) - [Modular Dual Watch Straps](https://www.trendhunter.com/trends/smartlet.md) - [Asymmetrical Shadowy Wristwatches](https://www.trendhunter.com/trends/good-evil-omen.md) - [Kinetic Art Wristwatches](https://www.trendhunter.com/trends/type-8-daniel-engelberg.md) - [Stealthy Special-Edition Timepieces](https://www.trendhunter.com/trends/turbine.md) - [Mechanical Hybrid Smartwatch Concepts](https://www.trendhunter.com/trends/lunar-eclipse-hybrid-watch.md)