# Rugged Smartwatch Protectors The SUPCASE Apple Watch Case Protector Provides a Rugged Finish By Michael Hemsworth | Published 2016-02-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/watch-case References: [holycool.net](http://www.holycool.net/supcase-rugged-protective-case-with-strap-for-apple-watch/) & [amzn](http://amzn.com/B013H1EP3G) Modern lifestyles are oftentimes not suited for delicate products like the Apple Watch, so aftermarket modifications like the [SUPCASE](https://www.trendhunter.com/trends/supcase-unicorn-beetle-grip) Apple Watch Case Protector are crucial. Coming in several different bezel color options to help enhanced the overall abilities of the smartwatch, the watch protector makes the device a [rugged sport watch](https://www.trendhunter.com/trends/black-shark-gs3-ultra) without complicated installation. Designed to withstand drops, bumps and shocks with ease, the SUPCASE Apple Watch Case Protector allows for access to all sensors, buttons and controls on the device. Despite an interest in smartwatches, many consumers are not making the switch to connected wearable devices. The utilization of aftermarket modifications like the SUPCASE protector helps make the product seem more like a traditional watch than a piece of advanced technology to help increase adoption rates. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 92% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Rugged Smartwatch Protection:** Creating durable, protective cases for smartwatches without compromising their technological functions. - **Aftermarket Smartwatch Accessories:** Developing accessories that enhance the style and performance of smartwatches. - **Traditional Smartwatch Design:** Incorporating traditional watch elements into smartwatch design to increase user acceptance. ### Industries Being Reshaped - **Consumer Technology:** Manufacturing and designing aftermarket modifications and accessories for smartwatches that meet consumers' needs. - **Fashion and Accessories:** Partnering with smartwatch companies to create stylish accessories that appeal to various fashion preferences. - **Health and Wellness:** Integrating smartwatch capabilities and functions with health and wellness features to create a new and innovative product category. ## Related on Trend Hunter - [Chic Smartwatch Case Collections](https://www.trendhunter.com/trends/apple-watch-protective-case.md) - [Extreme Adventurer Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra.md) - [Sculptural Metallic Smartwatch Cases](https://www.trendhunter.com/trends/aulumu-a01-apple-watch-ultra-case.md) - [Handheld Smartwatch Cases](https://www.trendhunter.com/trends/elrow-industries-miniphone.md) - [Sleek Steel Smartwatch Cases](https://www.trendhunter.com/trends/claustrum-persona.md) - [Ruggedized Sustainable Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra-2.md) - [Wearable Technology Gym Accessories](https://www.trendhunter.com/trends/protecht-wrist-wraps.md) - [Slick Smart Watch Cases](https://www.trendhunter.com/trends/golden-concept-x-blvck-paris.md) - [Jewelry-Like Smartphone Protectors](https://www.trendhunter.com/trends/rmour-candy-corner-protectors.md)