# High-End Concrete Timepieces Concrete is Turned into Elegance on This Watch by Dzmitry Samal By Jen Chae | Published 2013-05-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/watch-by-dzmitry-samal References: [samaldesign.net](http://www.samaldesign.net/en/25-montres-one-dzmitry-samal.html) & [samaldesign.net](http://www.samaldesign.net/en/content/4-biography) These simplistic and sophisticated-looking watches are made of material that isn't exactly so sophisticated -- concrete. This watch by Dzmitry Samal, roughly priced at $1,600 US, is tailored for the man who is looking for [rugged elegance](https://www.trendhunter.com/trends/gmcb2100z). There are only 100 limited-edition pieces worldwide. The watch's face is made of concrete, a material described by the designer as "noble, modern, honest and robust." The concrete, though it may seem heavy, is actually very lightweight. "Watchmaking, as I see is more than just a time measuring mechanism. It is the main male jewelry and should reflect the personality and strength of its owner," says the designer. By incorporating an [unconventional material](https://www.trendhunter.com/trends/kiwame-tokyo-iwao-sumi) and refining it with elements like [sapphire crystal glass](https://www.trendhunter.com/trends/amida-digitrend-open-sapphire), concrete is immaculately transformed into a fashionable accessory. Due to the texture of the concrete, the watch's appeal is more urban and contemporary. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Concrete Timepiece Trend:** Opportunity for watchmakers to introduce unconventional materials like concrete into their designs, creating unique and urban-inspired timepieces. - **Rugged Elegance Trend:** Chance for designers to cater to the demand for sophisticated and stylish products with a touch of ruggedness and durability. - **Limited-edition Exclusivity Trend:** Potential for brands to release limited-edition products that create a sense of exclusivity and desirability among consumers. ### Industries Being Reshaped - **Watchmaking Industry:** Incorporate unconventional materials like concrete into watch designs to create unique and fashionable timepieces. - **Luxury Fashion Industry:** Opportunity to develop accessories that blend elegance and ruggedness, appealing to fashion-forward consumers. - **Collectibles and Limited-edition Market:** Release limited-edition products, like concrete timepieces, to create a sense of exclusivity and drive consumer demand. ## Related on Trend Hunter - [Concrete Art-Inspired Watches](https://www.trendhunter.com/trends/big-bang-meca10.md) - [Brutalist-Inspired Sleek Timepieces](https://www.trendhunter.com/trends/b1.md) - [Fiberglass-Infused Woven Ceramic Watches](https://www.trendhunter.com/trends/urwerk-ur230-polaris.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Mountainous Granite-Made Timepieces](https://www.trendhunter.com/trends/tissot-rockwatch.md) - [Structural Metal-Made Timepieces](https://www.trendhunter.com/trends/casio-gsteel-modern-industrial-series.md) - [Robotically Accented Timepieces](https://www.trendhunter.com/trends/czapek-antarctique-rattrapante-rur.md) - [Matte Black Ceramic Wristwatches](https://www.trendhunter.com/trends/br-03-cyber-ceramic.md) - [Luxury Monochromatic Timepieces](https://www.trendhunter.com/trends/defy-skyline-skeleton.md)