# Revolutionary Luxury Watch Brands The MAD Watches Startup Makes Opulent Watches Affordable By Rahul Kalvapalle | Published 2017-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/watch-brand References: [edmontonjournal](http://edmontonjournal.com/business/local-business/edmonton-millennials-behind-mad-watches-startup) & [madwatches](http://madwatches.ca/) To a lot of people, [luxury watch brands](https://www.trendhunter.com/trends/luxury-watch1) are simply things that can be enjoyed by the fabulously wealthy, but a Canadian e-commerce company by the name of MAD Watches is aiming to make high-quality opulent timepieces available and accessible to regular folks. Based in the western Canadian city of Edmonton, MAD Watches, which was created by a pair of university IT analysts, aims to make [luxury watches affordable](https://www.trendhunter.com/trends/classivo-43) by selling them directly to consumers on the Internet. The watches are set to be sold for less than $1,000, with the cheapest model expected to be priced below $300. Set to embark on a crowdfunding campaign, this disruptive luxury watch brand proves that traditionally [high-priced products](https://www.trendhunter.com/trends/highend-luxury-watch) can be directed to a wider market by cutting out the middleman. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 82% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Luxury Watches:** The trend of making luxury watches accessible to a wider audience through affordable pricing and direct-to-consumer sales opportunities. - **Direct-to-consumer Luxury Brands:** The trend of disrupting traditional retail models for luxury items by offering them directly to consumers at affordable prices. - **Crowdfunding for Luxury Startups:** The trend of using crowdfunding to start and fund luxury startups that aim to make high-end products accessible to a wider audience. ### Sectors Adopting This - **Luxury Watches:** The luxury watches industry holds disruptive innovation opportunities in terms of offering more affordable and accessible products through direct-to-consumer sales and crowdfunding. - **E-commerce:** The e-commerce industry is disrupted by startups like MAD Watches, which aim to offer luxury products directly to consumers and challenge traditional retail models. - **Crowdfunding Platforms:** The crowdfunding industry has an opportunity to disrupt the luxury industry by offering a way for startups to reach a wider audience and fund products that seek to make luxury more affordable and accessible. ## Related on Trend Hunter - [World-Inspired Watch Cases](https://www.trendhunter.com/trends/apple-watch-case1.md) - [Ultra-Affordable Anniversary Watch Designs](https://www.trendhunter.com/trends/affordable-watches1.md) - [Vibrant Limited-Edition Watches](https://www.trendhunter.com/trends/grow-your-dreams.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [AI-Assisted Luxury Watch Designs](https://www.trendhunter.com/trends/luxury-watch1.md) - [Accessible Mechanical Timepieces](https://www.trendhunter.com/trends/classivo-43.md) - [Opulent Sports Timepieces](https://www.trendhunter.com/trends/ritmo-mundo.md) - [Transparent Luxury Watch Designs](https://www.trendhunter.com/trends/pegasus-sapphire.md) - [Swiss Watchmaker Boutiques](https://www.trendhunter.com/trends/mbf-lab.md)