# Framed Artistry Timepieces The Schmutz Line Focuses on the Design of Watch Art By Gil Cohen | Published 2013-04-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/watch-art References: [kickstarter](http://www.kickstarter.com/projects/193681139/schmutz-watches-a-collaboration-of-art-and-time) & [schmutzwatches](http://schmutzwatches.com/) Bringing new meaning to the words 'time frame,' the Schmutz watch art series is like a collection of small-scale framed artwork that is meant to be worn on the wrist. Each one is a one-of-a-kind piece as they are individually, hand-crafted and hand-painted by various contemporary artists. As company executive Lee Dowell explains, the designs are "a [collaboration between leather artists](https://www.trendhunter.com/trends/audemars-piguet-x-kaws), leather craftsman, machinists, watchmakers" as well as the wearer who can customize and style the watches. Choose a strap color, accent color and artist to craft a dial for a personalized piece of artwork. The smooth, rectangular shape sets this [collection of timepieces](https://www.trendhunter.com/trends/sn-mi) apart and acts as a perfect frame for the watch art designs that are on display on the face of the watches. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 15% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Artistic Timepieces:** Develop a line of timepieces that feature unique artwork designs on the watch face. - **Customizable Watches:** Create a customizable line of watches that allow the wearer to choose the band color, watch face design, and accent colors. - **Handcrafted Watches:** Develop a line of individually handcrafted watches featuring various contemporary artists' designs on the watch face. ### Where This Applies - **Fashion Accessories:** The fashion accessory industry can incorporate unique artistic features into their products such as watches and other jewelry. - **Art Collecting:** The watch art industry can attract art collectors interested in expanding their collections with wearable art pieces. - **Custom Products:** Customization is a key feature of this product line, making it an opportunity for industries that offer bespoke products or customization option such as the tech industry. ## Related on Trend Hunter - [Iconic Artwork Watch Collaborations](https://www.trendhunter.com/trends/artful-watches.md) - [Stunningly Intricate Watch Designs](https://www.trendhunter.com/trends/boris-nmitz.md) - [Collaboration Visual Artist Timepieces](https://www.trendhunter.com/trends/ressence-x-shantell-martin-type-1-square.md) - [Kinetic Art Wristwatches](https://www.trendhunter.com/trends/type-8-daniel-engelberg.md) - [Abstract Artwork-Inspired Timepieces](https://www.trendhunter.com/trends/ode-to-delaunay-watch.md) - [Handcrafted Mechanical Timepieces](https://www.trendhunter.com/trends/handcrafted-mechanical-timepieces.md) - [Artwork-Inspired Vibrant Watches](https://www.trendhunter.com/trends/the-gallery-collection.md) - [Vibrant Limited-Edition Watches](https://www.trendhunter.com/trends/grow-your-dreams.md) - [Haute Jewelry-Like Timepieces](https://www.trendhunter.com/trends/piaget-altiplano-skeleton-mtiers-dart.md)