# Marketing Water to Kids ‘WAT-AAH!' is Jonas Brothers-Approved By Marissa Brassfield | Published 2008-12-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wat-aah References: [chunnel](http://chunnel.tv/street/359/water-oh-wataah) & [drinkwataah](http://www.drinkwataah.com/) Before ‘WAT-AAH!’ came onto the scene, no other product specifically marketed towards kids could claim to be free of sugar, artificial colors and artificial flavors. ‘WAT-AAH!’ is free of all of those additives, and is fortified with vitamins and minerals uniquely tailored to benefit a child’s growing body. ‘WAT-AAH!’ is bottled water that contains [electrolytes and calcium](https://www.trendhunter.com/trends/boost-water) and comes in four flavors: Bones, Brain, Energy, and Body. The beverage is meant to target child obesity by providing kids with a healthier--but still cool--alternative to [sugary drinks](https://www.trendhunter.com/trends/juicy-water). Marketing water and healthy food to kids isn’t easy, so ‘WAT-AAH!’ has employed a terrific strategy--fun. The Jonas Brothers were seen drinking the beverage exclusively while performing at The Ross School in the Hamptons. Curiously, a ‘WAT-AAH!’ sand sculpture was also in attendance. And between the interactive website and the commercials that have taken [YouTube](https://www.trendhunter.com/trends/wylers-light) by storm, I’m forced to admit that yelling “WAT-AAH!” actually sounds like fun. Images 5-10: [Tinster08](http://flickr.com/photos/24158285@N06/sets/72157606675176427/) ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 61% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Marketing Water to Kids:** 'WAT-AAH!' is pioneering the marketing of healthy beverages specifically targeted towards children by employing interactive strategies. - **Sugar-free and Artificial-additive-free Beverages:** 'WAT-AAH!' is leading the way in offering beverages that are free of sugar, artificial colors, and artificial flavors to promote healthier options for kids. - **Promoting Healthy Alternatives to Sugary Drinks:** 'WAT-AAH!' is disrupting the beverage industry by providing a cool and fun alternative for kids to choose from, aiming to combat child obesity. ### Sectors Adopting This - **Beverage Industry:** 'WAT-AAH!' is revolutionizing the beverage industry by offering a unique, healthier option for kids, paving the way for more companies to follow suit. - **Marketing Industry:** 'WAT-AAH!'s successful marketing strategy, involving celebrity endorsements and interactive campaigns, is setting a precedent for marketers to engage with younger audiences in new and engaging ways. - **Child Health and Wellness Industry:** 'WAT-AAH!' is at the forefront of promoting children's health and wellness by offering vitamin-fortified water and encouraging kids to choose healthier drink options. ## Related on Trend Hunter - [Immunity-Boosting Kids Beverages](https://www.trendhunter.com/trends/star-water.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Kid-Friendly Hydration Powders](https://www.trendhunter.com/trends/critter-vitamin-h2o.md) - [Child-Friendly Sparkling Waters](https://www.trendhunter.com/trends/jamu-wild-water.md) - [Color-In Hydrating Drinks](https://www.trendhunter.com/trends/oodles-of-doodles.md) - [Child-Focused Bottled Waters](https://www.trendhunter.com/trends/dino-water.md) - [Hydrating Kid-Friendly Cactus Waters](https://www.trendhunter.com/trends/caliwater-kids-pouches.md) - [Modern Kid-Focused Drinks](https://www.trendhunter.com/trends/soda-for-kids.md) - [Idol-Starring Water Campaigns](https://www.trendhunter.com/trends/innococo.md)