# Rustic Boho Fashion The Wasteland March 2013 Lookbook Stars Gypsy Model Lauren Hastings By Meghan Young | Published 2013-03-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wasteland-march-2013 References: [fashiongonerogue](http://fashiongonerogue.com/lauren-hastings-is-bohemian-chic-for-wasteland-march-lookbook/) & [shopwasteland](https://www.shopwasteland.com/) The boho look has been given a rustic twist in the Wasteland March 2013 lookbook. Although the fashion itself is fit for an urban lifestyle, complete with [bejeweled cutoff denim shorts](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson), metallic spaceman pants and [leather biker jackets](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25), adding a bit of the country into the mix never hurt anybody. Instead, it gives the pieces a sense of authenticity, especially when it comes to the model's free-spirited attitude. The Wasteland March 2013 lookbook was lensed by photographer Josh Spencer. It stars model Lauren Hastings. The blonde beauty was outfitted by stylist Zoe Costello who put together an impeccable [vagabond chic wardrobe](https://www.trendhunter.com/trends/gypsy). Shot on location in a country house, the images are at once sweet and sexy. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Rustic Fashion:** Disruptive Innovation Opportunity: Explore sustainable materials and manufacturing processes to create rustic fashion items with a focus on eco-friendliness. - **Boho Style:** Disruptive Innovation Opportunity: Combine boho fashion elements with futuristic or technological touches to create a new sub-genre of urban boho style. - **Authenticity in Fashion:** Disruptive Innovation Opportunity: Develop technologies or platforms that enable consumers to verify the authenticity of fashion items, ensuring the rise of transparent and trustworthy fashion brands. ### Where This Applies - **Fashion Retail:** Disruptive Innovation Opportunity: Create a sustainable fashion retail model that incorporates rustic and boho fashion to cater to the growing demand for eco-friendly and unique clothing. - **Photography and Styling:** Disruptive Innovation Opportunity: Utilize augmented reality or virtual reality technologies in fashion photography and styling to create immersive and interactive experiences for consumers. - **Fashion Manufacturing:** Disruptive Innovation Opportunity: Implement sustainable and ethical manufacturing practices in the fashion industry to meet the increasing demand for authentic and eco-friendly fashion items. ## Related on Trend Hunter - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Cowboy-Inspired Runways](https://www.trendhunter.com/trends/louis-vuitton-fw-2024.md) - [Bohemian Wedding Ensembles](https://www.trendhunter.com/trends/free-people-2.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Australian Linen Garment Capsules](https://www.trendhunter.com/trends/nomad-the-label.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md)