# Graphic Artist-Collab Limited Beers Wasted Youth and Budweiser Launch Limited Edition Beer By Amy Duong | Published 2022-05-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wasted-youth-and-budweiser References: [hypebeast](https://hypebeast.com/2022/5/verdys-wasted-youth-and-budweiser-link-for-limited-edition-beer)  [Wasted Youth and Budweiser](https://www.trendhunter.com/trends/wasted-youth-x-tappei) are the latest duo to join forces, marking the first time that the two are working in collaboration. Together, they create [limited-edition beer cans and bottles](https://www.trendhunter.com/trends/core-legends) that are true to the contributing efforts by using the iconic heritage red and white packaging of Budweiser from 1999. The pale lager drink has a stylized Wasted Youth and graphic artist [VERDY's](https://www.trendhunter.com/trends/verdy-3) co-branding along with a graphic of a red tulip stemming from a Wasted Youth beer can that has been seen in previous work. The bottles follow a similar design language with the sticker labels done in the same print and have the red Wasted Youth tag around the bottleneck. It is showcased in a skate-themed editorial to tap into both brands' aesthetics. Image Credit: Budweiser, Wasted Youth ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 75% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Branded Collaborations:** More businesses may explore brand collaborations to create unique limited edition products that cater to their customers' preferences. - **Heritage Revivals:** Businesses can consider reviving iconic designs to produce a sense of nostalgia among consumers and tap into their emotions to establish brand loyalty. - **Skate Culture Aesthetics:** Businesses can incorporate skate culture aesthetics into their branding to appeal to skate culture enthusiasts and establish loyalty among this community. ### Where This Applies - **Beverage Industry:** The beverage industry can collaborate with artists and designers to create limited edition products that cater to consumers' evolving preferences. - **Fashion Industry:** The fashion industry can collaborate with other industries to create cross-market products that leverage iconic designs and create hype among consumers. - **Skateboard Industry:** The skateboard industry can collaborate with artists and designers to create products that cater to the evolving preferences of skate culture enthusiasts. ## Related on Trend Hunter - [Pop Art Beer Branding](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake.md) - [Co-Branded Beer Apparel](https://www.trendhunter.com/trends/thisisneverthat-5.md) - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Winter Imagery Beer Packaging](https://www.trendhunter.com/trends/budweiser-holiday-cans.md) - [Heritage Beer NFTs](https://www.trendhunter.com/trends/beer-nfts.md) - [Beer Brand Earbuds](https://www.trendhunter.com/trends/skullcandy-x-budweiser.md)