# Creative Water Conservation Ads Colgate Shows the Wasted Water From Brushing Your Teeth By Laura McQuarrie | Published 2014-03-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/wasted-water References: [creativecriminals](http://creativecriminals.com/colgate/tap) & [colgate](http://www.colgate.com/app/Colgate/US/HomePage.cvsp) The 'Tap' [Colgate](https://www.trendhunter.com/trends/colgate-commercial) ad focuses on the amount of [wasted water](https://www.trendhunter.com/trends/alu) that goes down the drain when you leave the faucet running as you brush your teeth. In total, it amounts to about 10 liters of water and as the ad points out, "this is more than many people in the world have in a month." The ad delivers this message quite simply, showing a man who carelessly leaves the water running while he's [brushing his teeth](https://www.trendhunter.com/trends/philips-sonicare-5000). While the water is running, a pair of hands is shown filling up a drinking glass, another fills up a bowl and a young girl uses her hands to drink directly from the stream of water. Although the ad is hardly about Colgate's toothpaste, it's an important message for its consumers to be considerate of when brushing their teeth. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 27% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Water Conservation Awareness:** Creative ads focus on wasted water and bring awareness to the amount of water people use during certain everyday activities. - **Sustainability in Advertising:** Ads are being developed to promote sustainable practices and environmentally-friendly products. - **Consumer Consciousness:** Consumers are more aware and mindful of the impact their daily habits and choices have on the environment. ### Where This Applies - **Oral Care:** Oral care companies have an opportunity to create innovative products and packaging that promote water conservation. - **Advertising:** The advertising industry has an opportunity to create more campaigns that focus on sustainability and eco-conscious practices. - **Water Conservation Technology:** There is a growing need for technology that can monitor and reduce water waste in various industries, including oral care. ## Related on Trend Hunter - [Water-Saving Bathroom Capsules](https://www.trendhunter.com/trends/bergvattnet.md) - [Water-Saving Toothpaste Tabs](https://www.trendhunter.com/trends/toothchews.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Clean Water CSR Campaigns](https://www.trendhunter.com/trends/give-water-give-health.md) - [Stand-Up Water Fountain Toothbrushes](https://www.trendhunter.com/trends/Youseeuc.md) - [Plant-Powered Toothpaste Tabs](https://www.trendhunter.com/trends/toothpaste-tab.md) - [Reduced Plastic Toothpaste Packaging](https://www.trendhunter.com/trends/colgatepalmolive-1.md) - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md)