# Goose Dropping Beers Wasted Potential Imperial Stout by Ant Brew Uses Gathered Goose Droppings By Laura McQuarrie | Published 2021-06-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/wasted-potential-imperial-stout References: [foodandwine](https://www.foodandwine.com/news/goose-poop-beer-finland) & [antbrew.fi](https://www.antbrew.fi/) Wasted Potential Imperial Stout by Ant Brew is an unconventional beer that gets its distinctive characteristics from goose droppings. Alongside additions like wild herbs and [food waste](https://www.trendhunter.com/trends/beyond-belief-brewing), the beer uses goose droppings to kick-start discussions about using ingredients in unconventional ways to offer novel products and clean up the environment in the process. According to Ant Brew, "The poop is used in a food-safe way to smoke malt to create a [unique stout beer](https://www.trendhunter.com/trends/seasonal-dark-beer). The goose droppings are gathered from local parks, where geese are causing a messy problem. Now, the local parks get cleaner and the [special edition summer beverages](https://www.trendhunter.com/trends/maple-from-canada) are perfect for a picnic in the park-a true two birds with one stone type of solution." This beer comes from a series of Wasted Potential beer products that highlight the city of Lahti's green initiatives. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 75% | Activity: 97% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Unconventional Ingredients:** There is an opportunity for breweries to utilize unconventional ingredients to create unique and environmentally conscious products. - **Sustainable Brewing:** There is a trend of breweries exploring sustainable brewing practices, including using waste as ingredients and reducing their carbon footprint. - **Novelty Products:** There is a growing trend of consumers seeking out novelty products, such as beers made with unconventional ingredients, as a way to stand out and try something new. ### Who This Affects Most - **Brewing Industry:** The brewing industry can explore the use of unconventional ingredients and sustainable brewing practices to create unique, environmentally conscious, and novelty products. - **Food Waste Industry:** The food waste industry can collaborate with breweries to provide ingredients and reduce waste, creating a circular economy and reducing their environmental impact. - **Park Maintenance Industry:** The park maintenance industry can collaborate with breweries to gather waste and repurpose it as ingredients, creating a cleaner environment and supporting sustainable practices. ## Related on Trend Hunter - [Roasted Goose-Flavored Whiskeys](https://www.trendhunter.com/trends/gooseflavored-whiskey.md) - [Collaborative Beer Lineups](https://www.trendhunter.com/trends/goose-island-beer-co.md) - [Refreshing Collaboration IPLs](https://www.trendhunter.com/trends/goose-on-the-loose-ipl.md) - [Bold High-Alcohol Beers](https://www.trendhunter.com/trends/goose-island-tropical-beer-hug.md) - [Celebratory Stout Beer Lineups](https://www.trendhunter.com/trends/goose-island-bourbon-county-stout.md) - [Collaboration Beer-Infused Pizzas](https://www.trendhunter.com/trends/cheese-feast-pizza.md) - [Collaboration Outdoor Lifestyle Beers](https://www.trendhunter.com/trends/breakside-brewery-nature-calls.md) - [Leftover Bread-Based Beers](https://www.trendhunter.com/trends/hop-foundry.md) - [Persimmon-Brewed Collaboration Beers](https://www.trendhunter.com/trends/be-sweet-lager.md)