# Waste-Sourced Shopping Totes IKEA Has Updated Its FRAKTA Carrier Using 90 Percent Recycled Plastic By Adam Harrie | Written with AI assistance | Published 2026-10-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/waste-sourced-shopping-totes References: [instagram](https://www.instagram.com/reel/DeaVv31jtlh/)  [IKEA](https://www.trendhunter.com/trends/resten) has rebuilt its '[FRAKTA](https://www.trendhunter.com/trends/frakta-bag)' carrier bag using recycled inputs, giving customers the same bag for carrying purchases home and handling daily chores. The updated version now uses at least 90% recycled material, cutting virgin plastic use while preserving the familiar shape and function. IKEA is applying the change to the 36-liter and 71-liter versions, so buyers can still choose between two haul sizes. At least 70% of that recycled content comes from discarded food packaging and plastics. The bag dates to 1996 and began as a carry-home option for IKEA purchases. A build with 90% recycled material turns a staple carryall into a visible sourcing upgrade in everyday use. Keeping FRAKTA's familiar function while changing its inputs makes recycled content feel like a baseline feature on a mass product. Image Credit: @ikea ## Trend Insights (Trend Hunter) - Score: 9.2/10 - Popularity: 92% | Activity: 83% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Recycled Everyday Staples:** Mass-market household goods are being redesigned with high recycled-content materials, creating room for brands to make sustainability a standard product attribute rather than a premium add-on. - **Waste-sourced Materials:** Discarded packaging and post-consumer plastics are becoming viable inputs for durable consumer products, opening new value chains around traceable waste recovery and material performance. - **Iconic Product Updates:** Familiar legacy items are being refreshed through behind-the-scenes material changes, allowing companies to modernize sustainability credentials without disrupting consumer habits. ### Industries Being Reshaped - **Retail:** Large retailers can embed recycled materials into high-volume essentials, turning routine customer touchpoints into visible proof points for circular sourcing. - **Packaging:** Food packaging waste is gaining importance as a feedstock for new products, linking packaging design, collection systems, and downstream reuse markets more closely. - **Consumer Goods:** Durable carryalls and home-use products made with recycled inputs highlight opportunities for everyday items to balance affordability, function, and lower virgin material dependence. ## Related on Trend Hunter - [Space-Age Upcycled Cooler Bags](https://www.trendhunter.com/trends/freitag-f738-cool-bag.md) - [Inside Bag Campaigns](https://www.trendhunter.com/trends/frakta-pointofyou.md) - [Recycled PET Industrial Bags](https://www.trendhunter.com/trends/foodcontact-big-bags.md) - [Y2K-Inspired Sustainable Bag Designs](https://www.trendhunter.com/trends/sustainable-bag-designs.md)