# Designer Scrap Attire The H & M Waste Collection is Made from Lanvin Scraps By Carly Foy | Published 2011-01-26 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/waste-collection References: [graziadaily](http://www.graziadaily.co.uk/fashion/archive/2011/01/24/h-m-waste-not.htm) & [nitrolicious](http://www.nitrolicious.com/blog/2011/01/21/hm-waste-collection-fabrics-from-the-lanvin-for-hm-collection/) Now that Lanvin for [H&M](https://www.trendhunter.com/trends/hm-2) has come to its conclusion in stores, retailer chain H&M has created a unique “small” collection for the rest of the season called the Waste collection. The material from the Lanvin line that is scrap has been reshaped into new clothes and bags, which is yet another environmental move for the company since the Garden collection that used [recycled polyester and organic cotton](https://www.trendhunter.com/trends/cos-2). For those who didn’t get their chance to purchase Lanvin for H&M and still need their fix, note that the Waste collection is only available in select stores. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 25% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fashion:** Disruptive innovation opportunity: Develop eco-friendly clothing lines and accessories made from recycled materials to meet the growing demand for sustainable fashion. - **Circular Economy:** Disruptive innovation opportunity: Implement circular economy models that transform waste into new products, reducing waste and promoting resource efficiency. - **Upcycling:** Disruptive innovation opportunity: Create upcycled fashion collections that repurpose scraps and unused materials, offering unique and environmentally-friendly clothing options. ### Industries Being Reshaped - **Fashion Retail:** Disruptive innovation opportunity: Integrate waste-to-fashion initiatives, leveraging sustainable materials and production processes to attract environmentally-conscious consumers. - **Textile Manufacturing:** Disruptive innovation opportunity: Explore innovative methods and technologies for transforming textile waste into high-quality materials, reducing the environmental impact of the industry. - **Sustainable Consumer Goods:** Disruptive innovation opportunity: Develop a market for upcycled and sustainable products, catering to consumers who prioritize eco-friendly choices in their purchasing decisions. ## Related on Trend Hunter - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Collaborative Circular Collections](https://www.trendhunter.com/trends/heron-preston-1.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md) - [Surplus Fabric Childrenswear](https://www.trendhunter.com/trends/remake-by-burberry.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Recycling-Focused Store Concepts](https://www.trendhunter.com/trends/cos-2.md)