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# Song Speaking Parodies
Wassabi Productions Uses Music Lyrics in Real Life

By John Ibbitson | Published 2012-09-07 | Updated 2012-09-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/wassabi-productions
References: [youtube](http://www.youtube.com/user/hoiitsroi?feature=watch)

The crew behind 'Wassabi Productions' knows a thing or two about how to reach Internet fame; the company is made up of two young men, Alex and Roi, who started the very successful [YouTube](https://www.trendhunter.com/trends/opusclip-captions) channel when they were just children.

The channel feature a countless number of [video parodies](https://www.trendhunter.com/trends/skibidi-toilet), original skits and fan videos that are all designed to make you laugh out loud in very little time. Recently, the comic duo covered Carly Rae Jepsen's mega hit '[Call Me Maybe](https://www.trendhunter.com/trends/call-me-maybe)' and earned themselves millions upon millions of views.

In the video shown above, Alex and Roi speak in song by incorporating their love for pop music into everyday conversations. So if you're looking for a way to become a YouTube superstar, why not take some cues from Wassabi Productions? They may be young, but they've been producing quality web content that has had great success, and are talented examples of self-made celebrities who people of any age trying to make it in the business can learn from.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 29% | Activity: 81% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet)

## Key Themes

### What Makes This Trend Stand Out

- **Video Parodies:** Disruptive innovation opportunity: Create and share humorous video parodies utilizing popular music to engage and entertain online audiences.
- **Web Content Production:** Disruptive innovation opportunity: Develop quality web content that appeals to a wide audience and has the potential for viral success.
- **Self-made Celebrities:** Disruptive innovation opportunity: Build a personal brand and cultivate a dedicated fanbase through online platforms like YouTube.

### Sectors Adopting This

- **Entertainment:** Disruptive innovation opportunity: Explore new ways to create entertaining content using music as a medium.
- **Digital Media:** Disruptive innovation opportunity: Utilize online platforms and social media to distribute and promote web content.
- **Marketing:** Disruptive innovation opportunity: Collaborate with popular online influencers to create engaging and shareable branded content.

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