# Social Check-In NFL Promos Washington Redskins Foursquare Campaign Targets Connected Fans By Marissa Brassfield | Published 2010-09-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/washington-redskins-foursquare-campaign References: [mashable](http://mashable.com/2010/09/10/washington-redskins-foursquare/) & [redskins](http://www.redskins.com/redskinsFile/foursquare/) At long last, it's football season again, and the [Washington Redskins](https://www.trendhunter.com/trends/nfl-x-veronica-beard)' [Foursquare](https://www.trendhunter.com/trends/home-away) campaign is capitalizing on the popularity of social media check-ins to drum up support. Die-hard Redskins fans can check in at the stadium or several Redskins bars to unlock a team badge. The Washington Redskins Foursquare campaign also includes a prize for two lucky fans who've unlocked the team badge: two loge tickets and pre-game field passes to tailgate with -- who else -- the Geico caveman as the Redskins take on the [Eagles](https://www.trendhunter.com/trends/nfl-x-snapchat-creator-program) November 15. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Check-ins:** Disruptive innovation opportunity: Develop personalized promotions and rewards for customers who check-in using social media platforms. - **Fan Engagement Campaigns:** Disruptive innovation opportunity: Create interactive campaigns that leverage fan participation to generate excitement and increase brand loyalty. - **Location-based Marketing:** Disruptive innovation opportunity: Utilize location-based technologies to target and engage specific customer segments with tailored marketing initiatives. ### Sectors Adopting This - **Sports and Entertainment:** Disruptive innovation opportunity: Integrate technology and social media into the fan experience to enhance engagement and increase revenue streams. - **Hospitality and Bars:** Disruptive innovation opportunity: Partner with sports teams to create exclusive promotions and experiences for fans at designated establishments. - **Insurance:** Disruptive innovation opportunity: Collaborate with sports teams to enhance brand visibility and customer engagement through unique prize partnerships. ## Related on Trend Hunter - [Sports Affiliated Restaurant Campaigns](https://www.trendhunter.com/trends/official-grill-bar-sponsor.md) - [Football-Focused Venue Marketing Campaigns](https://www.trendhunter.com/trends/dave-busters2.md) - [Interactive Beer Giveaways](https://www.trendhunter.com/trends/go-for-dos.md) - [Reactive Fan-Based Football Campaigns](https://www.trendhunter.com/trends/coors-light-coors-light.md) - [College-Football Fandom Campaigns](https://www.trendhunter.com/trends/fairfield-by-marriott.md) - [Football-Centric Home Improvement Partnerships](https://www.trendhunter.com/trends/earn-your-sunday.md) - [Sponsored Tailgating Events](https://www.trendhunter.com/trends/popeyes-x-doordash-wing-truck.md) - [Football-Themed Pizza Promotions](https://www.trendhunter.com/trends/little-caesars1.md) - [Celeb-Hosted Super Bowl Parties](https://www.trendhunter.com/trends/rob-gronkowski.md)