# News Appreciation Graphics The Washington Post 1 Million Twitter Follower Interactive Design By Jennifer Gosnell | Published 2012-05-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/washington-post-1-million-twitter References: [washingtonpost](http://www.washingtonpost.com/blogs/ask-the-post/post/atwashingtonpost-reaches-1-million-followers-on-twitter/2012/05/29/gJQAeTo5yU_blog.html) For the [Washington Post](https://www.trendhunter.com/trends/dermacarewellness-aesthetics) 1 million [Twitter](https://www.trendhunter.com/trends/thats-one-second) followers, the major news organization has decided to spread the love with a graphic response. Linking to a [special interactive design](https://www.trendhunter.com/trends/interactivity-studio1) by clicking on the company logo, you are zoomed into pixels of the faces of its actual Twitter followers. The never-ending zoomer continues every time you click in. The design is a great way to show its Twitter fans appreciation. After setting up the Washington Post account back in 2007 and tweeting over 60,000 tweets on relevant news topics, articles, and re-tweets of its writers and news personalities, the clicker hit one million, which is a huge accomplishment. As a celebration alongside this fantastic graphic design, it has also included some of its most tweeted articles and re-tweeted tweets that helped it gain its huge following. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 46% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Interactive Graphic Design:** The use of interactive graphic design can enhance user engagement and appreciation for brands on social media platforms like Twitter. - **Zooming Visual Effects:** The incorporation of zooming visual effects in digital designs can create an immersive and captivating user experience. - **Social Media Follower Appreciation:** Brands can show appreciation to their social media followers through creative and interactive initiatives, fostering a sense of loyalty and engagement. ### Where This Applies - **Media and Publishing:** Interactive graphic design and engaging social media strategies can disrupt the media and publishing industry by attracting and retaining a broader audience. - **Digital Design:** The use of zooming visual effects and interactive elements in digital design can revolutionize user experiences in various industries, including advertising and entertainment. - **Social Media Marketing:** Incorporating follower appreciation initiatives into social media marketing strategies can drive customer loyalty and brand advocacy, leading to increased customer engagement and retention. ## Related on Trend Hunter - [Interactive Fame Countdowns](https://www.trendhunter.com/trends/thats-one-second.md) - [Social Media Follower-Celebrating Initiatives](https://www.trendhunter.com/trends/streets-of-toronto.md) - [Visualized Social Media Data](https://www.trendhunter.com/trends/instagraph.md) - [Dedicated Social Media Devices](https://www.trendhunter.com/trends/twitter-3d-gadget.md) - [Global Pixel Canvas](https://www.trendhunter.com/trends/wplace.md) - [Design Showcase Platforms](https://www.trendhunter.com/trends/todaysdesign.md) - [Creative Text-to-Infographic Tools](https://www.trendhunter.com/trends/infographic-tools.md) - [Travel Story Visuals](https://www.trendhunter.com/trends/travel-wrapped.md) - [Rapid Photo Visualizers](https://www.trendhunter.com/trends/life-minute-photos.md)