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# Shared Washer Subscriptions
A Washing Machine Rental Service Saves the Environment and Your Money

By Alyson Wyers | Published 2014-05-07 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/washing-machine-rental
References: [fastcoexist](http://www.fastcoexist.com/3029726/the-newest-piece-of-the-sharing-economy-a-subscription-service-for-washing-machines) & [wasbundles.nl](http://www.wasbundles.nl)

If you want to get in on the [subscription service trend](https://www.trendhunter.com/trends/subscriptionbased-printing-service), this washing machine rental option is an environmentally and economically sound choice. If you don't want to pay for a high quality washer, the Netherlands-based Bundles is the answer.

Available in Amsterdam, the washing machine rental offers Miele WKG 120 WCS models at a fraction of the price. An engineer will come to your house to install the appliance and Bundles will deal with any other maintenance issues. A smart plug also measures its energy efficiency. Due to the steep price of the Miele models, Bundles also receives a discount for getting more people to try the washing machine rental.

If a similar subscription service came to North America, it could be quite promising for university and college students, as well as young professionals.

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 65% | Activity: 87% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Subscription-based Appliances:** Companies can offer subscription-based services for expensive appliances for environmentally and economically conscious consumers.
- **Smart Plug Integration:** Developing smart plug technology for measuring energy efficiency is a key area of innovation for appliance rental services.
- **Collaboration Discounts:** Companies can collaborate with appliance manufacturers to offer discounts when more people subscribe to rental services.

### Who This Affects Most

- **Household Appliances:** The household appliance industry can explore subscription-based services as a potential avenue for increasing revenue.
- **Sustainability:** The sustainability industry can explore appliance rental services as a way to reduce waste and encourage sustainable consumption.
- **Real Estate:** Real estate companies can explore offering appliance rental services as value-added amenities for their tenants.

## Related on Trend Hunter

- [Eco-Friendly Washing Machine Technologies](https://www.trendhunter.com/trends/washing-machine-technology.md)
- [Free Standing Laundry Solutions](https://www.trendhunter.com/trends/eeva.md)
- [Compact Washer-Dryer Robots](https://www.trendhunter.com/trends/washerdryer-robot.md)
- [Foldable Portable Washing Machines](https://www.trendhunter.com/trends/pqp-design.md)
- [Branded On-Campus Laundry Lounges](https://www.trendhunter.com/trends/oncampus-laundry.md)
- [Home Cleaning Subscription Boxes](https://www.trendhunter.com/trends/grove-collaborative-1.md)
- [Next-Gen Laundromats](https://www.trendhunter.com/trends/plano-laundry.md)
- [Flatpack Portable Washing Machines](https://www.trendhunter.com/trends/collapsible-washing-machine.md)
- [Monthly Eco-Friendly Cleaning Boxes](https://www.trendhunter.com/trends/blueland-1.md)
