# Pastel Pink High-Top Sneakers Nike Unveils the AJ 1 High OG in a Washed Pink Colorway By Amy Duong | Published 2023-01-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/washed-pink References: [hypebeast](https://hypebeast.com/2023/1/first-look-air-jordan-1-high-og-washed-pink-release-info-fd2596-600) & [nike](https://www.nike.com/gb/) Jordan Brand unveils another tonal iteration of the iconic [Air Jordan 1 High OG](https://www.trendhunter.com/trends/fortnite-kicks) sneaker model for the Spring/Summer 2023 season with the Washed Pink colorway palette to join its roster. The shoes are set to launch later this year and come in women's sizing. The upper is detailed with soft suede in the form of the overlaying accent with the rugged [Atmosphere tone](https://www.trendhunter.com/trends/atmosphere-colorway) to give it a purposeful discolored look. It can be seen detailing the lacing systems over the forefoot, the heel counters, and the mudguards. The same color makes its way onto the [Nike](https://www.trendhunter.com/trends/satin-pink) Swoosh branding along the medial side of the white as white leather panels make up the quarters an perforated toe boxes. Image Credit: Brandon1an, [hypebeast](https://hypebeast.com/2023/1/first-look-air-jordan-1-high-og-washed-pink-release-info-fd2596-600), [nike](https://www.nike.com/gb/) ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 38% | Activity: 22% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Tonal Sneaker Colorways:** Brands can explore new colors and finishes for classic sneaker models to maintain interest and demand among consumers. - **Gender-specific Sizing:** Targeting specific genders with unique sizing can cater to the specific needs and preferences of consumers for better customer satisfaction and brand loyalty. - **Soft Texture Accents:** Incorporating soft texture accents can add a touch of luxury and uniqueness to classic sneaker models, setting them apart from competitors and creating new branding opportunities. ### Who This Affects Most - **Footwear:** The footwear industry can incorporate these trends to create new and exciting products that cater to specific customer preferences and create new branding opportunities. - **Fashion:** Fashion brands can collaborate with footwear brands to create unique sneakers that cater to current fashion trends and cultural influences, expanding audience reach and sales. - **Sports:** Sports brands can incorporate these trends to create performance-enhancing sneakers that cater to the unique needs of different genders and create new branding opportunities for themselves. ## Related on Trend Hunter - [Chic Satin Pink Sneakers](https://www.trendhunter.com/trends/satin-pink.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md) - [Monochromatic Smokey Hi-Cut Sneakers](https://www.trendhunter.com/trends/irregular-shadow.md) - [Sleek Contrasting Sneaker Colorways](https://www.trendhunter.com/trends/air-jordan-23-2.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Aged Vintage High-Top Sneakers](https://www.trendhunter.com/trends/cinnabar-colorway.md) - [Summer Sneaker Colorways](https://www.trendhunter.com/trends/igloo-air-jordans.md) - [Vibrant Pink Basketball Sneakers](https://www.trendhunter.com/trends/pink-lotus.md) - [Deep Navy Tonal Sneakers](https://www.trendhunter.com/trends/midnight-navy-colorway-1.md)