# Washed Pink High-Tops The Nike Air Jordan 1 High OG Sneakers Now Come in a Washed Pink Colorway By Katherine Pendrill | Published 2023-01-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/washed-pink-colorway References: [hypebae](https://hypebae.com/2023/1/nike-air-jordan-1-high-og-washed-pink-colorway-release-info) Jordan Brand just unveiled its Spring/Summer 2023 women’s lineup and fans will be excited to hear that the [Air Jordan 1 High OG](https://www.trendhunter.com/trends/fortnite-kicks) silhouette now comes in a fresh Washed Pink colorway. Perfect for spring, the new Washed Pink colorway is a delicate, almost dusty pink hue. The color is most prominently featured on the shoe's upper, mudguards, heel counters, and lacing systems in a soft suede material. The color and the material provide a nice contrast to the stark white leather used across the red of the shoes. Lastly, a Washed Pink [Nike](https://www.trendhunter.com/trends/satin-pink) Swoosh on the side ties the whole thing together. Nike's Air Jordan 1 High OG sneakers in the Washed Pink colorway are set to be available as of April 22, 2023. Image Credit: Nike, [hypebae](https://hypebae.com/2023/1/nike-air-jordan-1-high-og-washed-pink-colorway-release-info) ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 67% | Freshness: 14% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Gender-inclusive Sneaker Colorways:** Brands could explore gender-inclusive color options for sneaker releases to increase sales and appeal to a wider audience. - **Sustainable Sneaker Materials:** Incorporating sustainable materials, like eco suede, into sneaker designs could boost sales and help brands attract environmentally-conscious consumers. - **Seasonal Sneaker Drops:** Releasing new sneaker colorways in accordance with seasonal trends could create excitement and generate sales opportunities for brands. ### Who This Affects Most - **Footwear:** Footwear companies could capitalize on trends in color and material innovation to entice buyers and set themselves apart from competitors. - **Fashion:** Fashion retailers could incorporate gender-inclusive sneaker colorways as part of their wider product offerings to attract new customers and diversify their customer base. - **Sportswear:** Sportswear companies could tap into seasonal trends to drive sales for their sneaker releases and generate buzz around new collections. ## Related on Trend Hunter - [Chic Satin Pink Sneakers](https://www.trendhunter.com/trends/satin-pink.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md) - [Sleek Contrasting Sneaker Colorways](https://www.trendhunter.com/trends/air-jordan-23-2.md) - [Summer Sneaker Colorways](https://www.trendhunter.com/trends/igloo-air-jordans.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Monochromatic Smokey Hi-Cut Sneakers](https://www.trendhunter.com/trends/irregular-shadow.md) - [Monochromatic Speckled Sneakers](https://www.trendhunter.com/trends/white-cement-colorway.md) - [Vibrant Pink Basketball Sneakers](https://www.trendhunter.com/trends/pink-lotus.md) - [Denim-Detailed Lifestyle Sneakers](https://www.trendhunter.com/trends/bleached-denim-air-jordan.md)