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# Eco Laundering Solutions
Wash-E Makes Cleaning Clothes Efficient and Environmentally Friendly

By Amelia Roblin | Published 2013-10-02 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/washe
References: [behance.net](http://www.behance.net/gallery/WASHE-Clothes-Hand-Washing/6114319)

Pollution is already a problem for overused waterways in many developing countries, and the impact of [doing laundry](https://www.trendhunter.com/trends/waste-no-space-campaign) in these rivers contributes even more contaminants. The Wash-E concept is a clothes-washing bucket designed by Hortense Desodt that negates the need for [chemical soaps](https://www.trendhunter.com/trends/water-wise) and increases awareness about water toxicity.

An injected plastic tub makes up the high-capacity base of the simple system, and this is capped with a lid and a hand-washing board. Towards the bottom of the textured scrubbing surface you'll see a pair of perforated tubes. These are refillable receptacles for a [natural detergent](https://www.trendhunter.com/trends/ec3-laundry-additive) in the form of small ceramic balls. Dunk, rinse and scour your garments this way in the Wash-E and it will not harm the planet. When you're finished, simply reorient the bin and carry it home from the creek by its handle.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 93% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: South America, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Water Pollution Reduction:** The Wash-E concept offers a solution to reduce water pollution caused by laundry in developing countries.
- **Chemical-free Cleaning:** The use of natural detergent in the form of small ceramic balls eliminates the need for chemical soaps in laundry.
- **Increased Environmental Awareness:** The Wash-E concept raises awareness about water toxicity and promotes environmentally friendly laundry practices.

### Industries Being Reshaped

- **Laundry and Cleaning Products:** The laundry and cleaning products industry can explore the development of natural and eco-friendly alternatives to traditional laundry solutions.
- **Sustainability and Environmental Solutions:** The sustainability and environmental solutions industry can embrace innovative technologies and products, such as the Wash-E concept, to address pressing environmental concerns.
- **Consumer Goods and Home Appliances:** The consumer goods and home appliances industry can incorporate eco-friendly features and designs in their laundry products to meet the increasing demand for sustainable solutions.

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