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# Washable Reversible Rugs
VCNY Home's Rugs Resist Stains & Everyday Wear

By Laura McQuarrie | Published 2022-04-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/washable-reversible-rugs
References: [prnewswire](https://www.prnewswire.com/news-releases/vcny-home-launches-rug-division-introducing-reversible-washable-rugs-for-every-room-301524220.html)

![Washable Reversible Rugs](https://cdn.trendhunterstatic.com/thumbs/476/washable-reversible-rugs.jpeg)

In response to increased consumer demand and record growth in carpet and rug categories, VCNY Home launched a dedicated rug division that includes [area rugs](https://www.trendhunter.com/trends/carbon-negative-area-rug), scatter rugs, [kitchen mats](https://www.trendhunter.com/trends/pawprint-door-mat), washable reversible rugs and more. There are over 200 rugs to choose from across a range of different price points, all of which deliver styles that are desirable and high-quality.

The washable and reversible rugs were intentionally created to stand up against stains and resist everyday wear. The easy-to-clean home accents are especially perfect for households with kids or pets, and they help to make staying on top of messes easier at home. With extended periods of time continuing to be spent at home, these washable reversible rugs add value to indoor spaces that need comfort, coziness and convenience when it comes to cleaning.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 44% | Activity: 40% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Washable Rugs:** The demand for washable rugs is increasing as consumers seek easy-to-clean home accents.
- **Reversible Rugs:** Reversible rugs are gaining popularity as a convenient way to switch up home décor without purchasing multiple rugs.
- **Dedicated Rug Divisions:** A trend of companies launching dedicated rug divisions showcases the record growth in the carpet and rug categories.

### Industries Being Reshaped

- **Home Decor:** The home decor industry can take advantage of the washable and reversible rug trend to offer convenient and practical décor options to consumers.
- **Textiles:** The textiles industry can develop new materials and manufacturing processes to produce durable and easy-to-clean rugs for the growing demand.
- **Retail:** Retailers can capitalize on the popularity of washable and reversible rugs by dedicating more space to this category and offering a wide selection of colors, designs, and price points.

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