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# Machine-Washable Makeup Sponges
The Sponge by MakeUp Eraser is Long-Lasting & Easy to Clean

By Laura McQuarrie | Published 2020-06-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/washable-makeup-sponge
References: [thezoereport](https://www.thezoereport.com/p/31-july-2020-beauty-products-for-hot-temps-hotter-looks-27626602) & [makeuperaser](https://makeuperaser.com/)

Makeup sponges are great for picking up product but their ultra-absorbent forms also mean they need to be regularly cleaned and The Sponge sets itself apart as a first-of-its-kind machine-washable makeup sponge.

While some of the most popular [makeup sponges on the market](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators) must be washed soaked in the sink and lathered like delicates—sometimes even with [special cleansing or conditioning formulas](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm)—this one offers a low-maintenance alternative. The innovative makeup sponge relies on the same WashTech technology that [MakeUp Eraser](https://www.trendhunter.com/trends/water-wise) uses for its makeup-removing cloths. To protect the sponge and prevent snags, the product comes with a cleansing egg that is comparable to some products on the market that can be purchased for protecting intimates in the washing machine.

Image Credit: MakeUp Eraser

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 36% | Activity: 42% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Machine-washable Makeup Sponges:** Machine-washable makeup sponges provide a low-maintenance alternative for consumers, saving them time and effort in cleaning their sponges.

### Industries Being Reshaped

- **Beauty/cosmetics:** The beauty and cosmetics industry can incorporate machine-washable makeup sponges into their product offerings, appealing to consumers looking for convenience and ease of use.
- **Textile Care:** The textile care industry can develop specialized cleansing products and accessories, such as cleansing eggs, to support the maintenance of machine-washable makeup sponges.
- **Cleaning Products:** Cleaning product companies can create targeted formulas that effectively remove makeup from machine-washable sponges, catering to the growing demand for convenient and efficient cleaning solutions.

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