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# Reusable Home Air Filters
The 'AirThreds' Washable Home Air Filter Captures Allergens and More

By Michael Hemsworth | Published 2020-06-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/washable-home-air-filter
References: [yankodesign](https://www.yankodesign.com/2020/06/24/this-foldable-machine-washable-air-purifier-filter-believes-that-good-health-starts-at-home/) & [indiegogo](https://www.indiegogo.com/projects/airthreds-first-machine-washable-home-air-filter?utm_source=PPR&utm_medium=email&utm_campaign=Yanko_Design#/)

Air filters for HVAC systems are oftentimes disposable which can be a costly yearly expense as well as wasteful, so the 'AirThreds' washable home air filter is intended to change this The air filter is the perfect addition to any home that will work diligently to [capture allergens, odors, pet dander](https://www.trendhunter.com/trends/winix-55002-air-purifier), mold, dust and much more that could be floating around in a living space. The filter only needs to be removed and tossed into the washing machine on a regular basis to keep it functioning effectively throughout all seasons.

The 'AirThreds' washable home air filter doesn't require any complicated components or tools to be set up and is compatible for use with most HVAC systems thanks to standard size options.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 32% | Activity: 24% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Washable Home Air Filters:** There is an opportunity for innovators to create more sustainable and cost-effective ways to purify home air
- **Allergen-capturing Filters:** The market for air filters that capture allergens, odors, pet dander, mold, dust and more is growing as people become more health-conscious and aware of indoor air quality
- **DIY Air Filtration:** As consumers look for ways to save money and reduce waste, there is an opportunity to create DIY air filter kits that can be assembled at home

### Industries Being Reshaped

- **HVAC:** There is an opportunity for HVAC companies to incorporate reusable air filters into their products and offer them as a more sustainable option for consumers
- **Home Appliance:** Home appliance companies can capitalize on the trend towards reusable home air filters by creating their own eco-friendly versions
- **E-commerce:** There is potential for e-commerce retailers to sell washable home air filters as a sustainable alternative to disposable filters, and offer them as part of a larger home health and wellness product line

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