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# NFC-Integrated Face Masks
PAACHN's Washable Face Mask Includes a NFC Tag with Exclusive Content

By Laura McQuarrie | Published 2020-05-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/washable-face-mask
References: [nfcw](https://www.nfcw.com/2020/05/27/366673/paachn-adds-nfc-tags-to-face-masks/) & [paachn](https://paachn.com/products/copy-of-copy-of-the-boxer-adjustable-cloth-face-mask-black)

Now that a wave of basic face masks have been rapidly created to protect the general public, new designs like this reusable and machine-washable face mask are being enhanced for different integrations in daily life. Connected apparel brand PAACHN created a limited-edition Connected Face Mask with "The Boxer" artwork by Tokyo-based artist Campbell La Pun that integrates an [NFC](https://www.trendhunter.com/trends/guess-who-nfl-edition) tag. With a mobile device, users can discover product care information and exclusive brand content. With every mask purchased, PAACHN makes a $5 donation to the Artist Trust COVID-19 Fund to support the creative community.

Now that public destinations are slowly reopening, many are remaining hyper-vigilant by wearing face masks as part of their everyday attire. Beyond offering basic protection, next-gen face masks are emerging to offer even more usefulness.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 39% | Activity: 82% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Next-gen Face Masks:** Opportunity for integrating innovative features like NFC tags to enhance functionality and offer unique digital content.
- **Connected Apparel:** Potential for connected clothing brands to incorporate NFC technology for interactive experiences and personalized content.
- **Mobile Device Integration:** Rise in demand for products that integrate seamlessly with mobile devices, creating opportunities for brands to enhance user experiences through digital connectivity.

### Industries Being Reshaped

- **Fashion:** Fashion industry can explore incorporating NFC technology in face masks and apparel to create interactive and connected products.
- **Technology:** Opportunity to develop and integrate NFC technology in various devices, including face masks, to provide enhanced functionality and convenience.
- **Creative Community Support:** Brands focusing on supporting artists and creative communities can collaborate with organizations like Artist Trust COVID-19 Fund by offering innovative products like NFC-integrated face masks.

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