# Caviar Shampoo 'Poo Your 'Do Like The Celebs By Kyla Schmidt | Published 2007-08-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wash-your-hair-with-fishy-caviar-celebrities-are-doing-it References: [allwomenstalk](http://allwomenstalk.com/viewstory/?p=38478&url=http://www.styledash.com/2007/07/09/catherine-zeta-jones-spends-400-to-wash-her-hair-with-caviar/) Forget regular shampoo, your Herbal Essence isn't going to cut it anymore! For [really shiny hair](https://www.trendhunter.com/trends/mirror-rinse-glass-hair-treatment) you'll need to smother your head in truffles and caviar. I know most can't afford the delicacies to eat let alone think about using it as a hair product but a salon in London called Hari's uses [fish eggs flown in from Iran](https://www.trendhunter.com/trends/traceable-caviar), which are packed with omega-3 fatty acids. Your locks are first washed first with a [truffle-based shampoo](https://www.trendhunter.com/trends/serum-shampoo). Then caviar is piled on, combed in and left to set. The fish eggs are pureed prior to use to eradicate the fishy odor. Each treatment apparently costs around 400$. And it looks like this roe rave is popular with celebs. Catherine Zeta-Jones is a big fan of the gourmet grooming. I wonder if they serve crackers too so you can snack on your head while you are waiting? ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 31% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Luxury Haircare:** Opportunity for high-end haircare brands to innovate by incorporating luxury ingredients like caviar and truffles. - **Experiential Salon Treatments:** Salons can explore unique and indulgent treatments, such as using premium ingredients like caviar, to attract affluent clients seeking exclusive experiences. - **Celebrity-inspired Beauty Trends:** Celebrities endorsing luxury haircare treatments can drive consumer interest and demand for opulent and unique grooming experiences. ### Where This Applies - **Haircare:** Luxury haircare brands can benefit from incorporating exclusive ingredients like caviar and truffles to cater to high-end consumers. - **Salon and Spa:** Salons can differentiate themselves by offering experiential treatments like caviar-based haircare services. - **Gourmet Food:** Gourmet food suppliers can explore alternative markets by providing premium ingredients, such as caviar and truffles, for use in luxury beauty products. ## Related on Trend Hunter - [Destination-Inspired Shampoos](https://www.trendhunter.com/trends/shampoohotel.md) - [Nutty-Sweet Shampoos](https://www.trendhunter.com/trends/dubai-chocolate-shampoo.md) - [Budget-Conscious Capelin Caviars](https://www.trendhunter.com/trends/caviars.md) - [Honey-Infused Shampoos](https://www.trendhunter.com/trends/honey-infused-shampoo.md) - [Caviar-Paired Crisps](https://www.trendhunter.com/trends/crisps-and-caviar-collection.md) - [Repairing Rice Shampoos](https://www.trendhunter.com/trends/briogeos-rich-rice-shampoo-concentrate.md) - [Overnight Hair Treatments](https://www.trendhunter.com/trends/gold-lust-restorative-night-crme.md) - [Caviar-Infused Face Mists](https://www.trendhunter.com/trends/skin-caviar-the-mist.md) - [Luxe Haircare Line Expansions](https://www.trendhunter.com/trends/oribe-supershine-collection.md)