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# Funny Dark-Side Tees
Show Your Inner Geek With the 'Wash Your Dark-Sides T-Shirt'

By Annie Ho | Published 2010-08-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/wash-your-dark-sides-t-shirt
References: [foolishgadgets](http://foolishgadgets.com/201008/how-to-wash-your-dark-sides-t-shirts/) & [wired](http://www.wired.com/geekdad/2010/08/remember-to-separate-your-darks-and-lights-jedi-that-is/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:)

The 'Wash Your Dark-Sides T-Shirt' will help you remember to wash your [dark-colored clothes separately](https://www.trendhunter.com/trends/vamoosh-wash-dye) from your light-colored pieces. The tee simply states "Wash Your Dark-Sides Separately," with tiny letters below the illustrations saying, "99% Bad, 1% Jedi."

The 'Wash Your Dark-Sides T-Shirt' comes in XS-3XL so it can fit anyone who wants to spread this [geeky message](https://www.trendhunter.com/trends/geeks-rule-hellsing). Check out the featured gallery to see the cute [graphic tee](https://www.trendhunter.com/trends/geeks-rule) up close.

**Implications** - Products that are designed specifically to represent one group or type of consumers in a positive or humorous light will see favorable results in today's society. Consumers will flock to those products that are reflective of their unique individuality.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 61% | Activity: 56% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Nerdy Graphic Tees:** Companies can create funny, visually appealing t-shirts with niche references to attract the attention of specific consumer groups.
- **Sustainable Laundry Practices:** Innovative advertisment methods, like the 'Wash Your Dark-Sides T-Shirt,' can be used to promote better laundry habits and eco-friendly practices.
- **Humor in Marketing:** Incorporating witty phrases or jokes into product design can differentiate brands and appeal to younger, humor-loving consumers.

### Where This Applies

- **Apparel:** Companies can use this trend to create niche graphic tees for different subcultures or fandoms to establish brand loyalty.
- **Eco-friendly Products:** Incorporating sustainable practices and messaging into product design can differentiate brands and appeal to eco-conscious consumers.
- **Advertising:** Innovative promotional material, like clever graphic tees, can be used to draw in consumers attention and solidify brand identity.

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