# Toxin-Free Newborn Skincare Wash with Water's Lavender Plant Butter is Organically Sourced By Jana Pijak | Published 2019-09-03 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/wash-with-water References: [washwithwatercare](https://www.washwithwatercare.com/collections/baby/products/plant-butter-lavender) Wash and Water is a baby-friendly skincare brand founded by mother and entrepreneur Stephanie Pascarella. Focusing on products made with carefully selected ingredients and that are free of harsh chemicals, the company offers everything from [body cleansers and lotions](https://www.trendhunter.com/trends/native-moisturizing-body-wash) to products like this [plant-based face and body butter](https://www.trendhunter.com/trends/nudesauce). Wash and Water's product range is geared toward both [big kids and infants](https://www.trendhunter.com/trends/happy-little-bodies) and is free from common toxins, sulfates, parabens and more. This Lavender and Vanilla plant body butter boasts a 2-in-1 blend and can be applied to the face and body. The product is 100% organically sourced, and boasts a gentle and calming scent that isn't derived from synthetic fragrances. This product targets sustainable parents seeking high-quality and gentle skincare for their newborn. The formula is allergy-friendly thanks to its pure ingredients and is priced at $15.95 per 7 ounce/2017 ml package. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 48% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Babies](https://www.trendhunter.com/babies) ## Key Themes ### What Makes This Trend Stand Out - **Toxin-free Skincare:** Disruptive innovation opportunity: Developing and marketing skincare products that are free of harsh chemicals and toxins. - **Baby-friendly Skincare:** Disruptive innovation opportunity: Creating skincare products specifically designed for infants and children, focusing on gentle and safe ingredients. - **Organic Skincare:** Disruptive innovation opportunity: Producing skincare products sourced from organic ingredients to cater to the growing demand for organic and sustainable products. ### Sectors Adopting This - **Baby Care Industry:** Disruptive innovation opportunity: Introducing toxin-free skincare products into the baby care industry to meet the needs of conscious and eco-friendly parents. - **Natural Skincare Industry:** Disruptive innovation opportunity: Capitalizing on the trend of toxin-free and organic skincare by offering a wide range of natural products that appeal to health-conscious consumers. - **Eco-friendly Personal Care Industry:** Disruptive innovation opportunity: Developing eco-friendly personal care products that prioritize sustainability and ingredient transparency, appealing to environmentally conscious consumers. ## Related on Trend Hunter - [No-Rinse Baby Cleansers](https://www.trendhunter.com/trends/baby-cleansing-water.md) - [All-Vegan Toddler Skincare Lines](https://www.trendhunter.com/trends/druide-biolove-baby.md) - [Baby-Safe Skincare Creams](https://www.trendhunter.com/trends/elave-new-baby.md) - [Avocado-Infused Baby Skincare](https://www.trendhunter.com/trends/gentle-cleansing-gel.md) - [Ultra-Gentle Infant Cosmetics](https://www.trendhunter.com/trends/aveeno-baby-healthy-start.md) - [Sensitive Skin Baby Products](https://www.trendhunter.com/trends/aveeno-baby.md) - [Baby-Friendly Skincare Sets](https://www.trendhunter.com/trends/mother-baby.md) - [Premium Baby Care Brands](https://www.trendhunter.com/trends/baby-forest.md) - [Allergen-Free Baby Oils](https://www.trendhunter.com/trends/vanilla-cloud-nighttime-oil.md)