# Water-to-Foam Shampoos Wash Day Delight by Carol's Daughter Has a Time-Saving Formula By Laura McQuarrie | Published 2020-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wash-day-delight References: [prnewswire](https://www.prnewswire.com/news-releases/carols-daughter-launches-a-game-changer-wash-day-delight-a-new-water-to-foam-shampoo-with-micellar-technology-and-aloe-300991846.html) & [carolsdaughter](https://www.carolsdaughter.com/wash-day-delight-sulfate-free-shampoo-for-curly-hair/820645006966.html) Wash Day Delight is the unique new [water-to-foam shampoo](https://www.trendhunter.com/trends/gemz-haircare) from Carol's Daughter that's designed to create a rich lather, a deep clean and reduce the overall time needed for washing one's hair. The micellar shampoo with aloe is packaged in a way so that the product can be directly applied to the hair and scalp—rather than the hands—so that water can run through the hair to create a gentle foam lather that reduces friction and makes it easy to manage and detangle hair. The cleansing hair product is ideal for [curly and coily hair](https://www.trendhunter.com/trends/shampoo-and-conditioners) and according to Carol's Daughter, "[micellar water](https://www.trendhunter.com/trends/micellar-milk-froth-cleansing-gel) acts like a magnet to attract and lift away buildup for a thorough hair and scalp cleanse without stripping hair." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 14% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What's Driving This Trend - **Water-to-foam Shampoos:** Opportunity for disruptive innovation in the haircare industry by creating water-to-foam shampoo products that reduce the time needed for washing hair. ### Who This Affects Most - **Haircare:** Opportunity for innovation in the haircare industry by creating products that provide deep cleansing and reduce the time needed for washing hair. ## Related on Trend Hunter - [Liquid-Free Shampoos](https://www.trendhunter.com/trends/signature-shampoo.md) - [Scalp-Targeted Exfoliating Shampoos](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo.md) - [Luxurious Free-From Body Washes](https://www.trendhunter.com/trends/method-dream-foam-body-wash.md) - [Hair Volumizing Foams](https://www.trendhunter.com/trends/hair-volumizing-foam.md) - [Leave-In Hair Foams](https://www.trendhunter.com/trends/repair360-leavein-foam.md) - [Powder-to-Cream Haircare](https://www.trendhunter.com/trends/aerious-by-arove.md) - [Weekly Reset Shampoos](https://www.trendhunter.com/trends/clarifying-detox-shampoo.md) - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Powder-to-Paste Hair Treatments](https://www.trendhunter.com/trends/hard-water-scalp-treatment.md)