# Grass-Scented Bubble Bars Lush's Wash and Grow Encourages Reusing Bathwater for Plants By Laura McQuarrie | Published 2024-02-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wash-and-grow References: [lush](https://www.lush.com/uk/en/p/wash-and-glow-bubble-bar)  The limited-edition Wash and Grow bubble bar by [Lush](https://www.trendhunter.com/trends/hutan-limited-edition-bath-bomb) is a deeply nourishing bath product that encourages bath water reuse to support thirsty plants. This vegan, plastic-free bubble bar in the shape of a watering can is made with antioxidant-packed spirulina powder to support skin-firming, as well as cleansing and detoxifying charcoal powder and nettle and comfrey root powder. Rather than letting the nutrient-packed bathwater go to waste post-soak, Lush's consumers are invited to do right by the environment and water a plant. Fragranced with grounding sandalwood and uplifting neroli, this plant-powered, grass-scented bubble bar for nature lovers supports a bathing experience that is as beneficial for whole-body skincare as it is flourishing gardens. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 42% | Activity: 62% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Bathwater Reuse:** The limited-edition Wash and Grow bubble bar encourages bath water reuse to support thirsty plants. - **Vegan Skincare:** Lush's Wash and Grow bubble bar is a vegan and plastic-free bath product. - **Plant-powered Bathing:** Lush's Wash and Grow bubble bar is made with nutrient-rich ingredients and fragrances to promote a plant-powered bathing experience. ### Where This Applies - **Cosmetics:** Lush's Wash and Grow bubble bar is a unique, plant-powered bath product within the cosmetics industry. - **Sustainable Living:** The trend of bathwater reuse, as promoted by Lush's Wash and Grow bubble bar, aligns with the focus on sustainability within the sustainable living industry. - **Plant Care:** Lush's Wash and Grow bubble bar encourages consumers to support thirsty plants, tapping into the growing interest in plant care within the gardening industry. ## Related on Trend Hunter - [Celebratory Bath Bombs](https://www.trendhunter.com/trends/hutan-limited-edition-bath-bomb.md) - [Digital Bath Bombs](https://www.trendhunter.com/trends/bath-bot.md) - [Fundraising Bath Bombs](https://www.trendhunter.com/trends/limited-edition-bath-bomb.md) - [Seaweed-Inspired Soapless Cleansers](https://www.trendhunter.com/trends/soapless-cleanser.md) - [Playful Bath Products](https://www.trendhunter.com/trends/lush-x-shaun-the-sheep.md) - [Swamp Bathing Experiences](https://www.trendhunter.com/trends/book-a-swamp.md) - [Cinematic Bath Bombs](https://www.trendhunter.com/trends/saltbomb.md) - [Botanical Bodycare Pop-Ups](https://www.trendhunter.com/trends/secret-garden-pop-up.md) - [Tree Scrap Body Washes](https://www.trendhunter.com/trends/laurel-bath-house-mourning-wood.md)