# Spicy Wasabi Sodas Horse Radish and Curry Flavors Ramune's New Beverages By Marissa Liu | Published 2010-05-08 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/wasabi-soda References: [theurbangrocer](http://www.theurbangrocer.com/2010/05/01/ramune-soda/) Flavored pop is known the world over as sometimes a thing of convenience store wonder and nowhere is that more true than in Japan where the new Ramune wasabi soda is sure to cause more than a bit of quizzical finger pointing. Wasabi soda isn't the only strange flavor. Ramune's new line also offer is a [curry-flavored soda](https://www.trendhunter.com/trends/pepperoni-pizza-soda) as well as the sweeter lychee and [melon sodas](https://www.trendhunter.com/trends/melon-soda-toothpaste). Aside from a purchase by curious clients or tourists looking for a unique and funny gift we don't know who would buy, drink and enjoy a wasabi soda. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 31% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Why This Trend Is Growing - **Unconventional Soda Flavors:** Exploring unconventional flavors in soda can disrupt the traditional soda industry and appeal to adventurous consumers. - **Elevated Convenience Store Offerings:** Offering unique and unexpected products in convenience stores can differentiate them from competitors and increase both foot traffic and sales. - **Cross-cultural Taste Fusion:** Combining flavors from different cultures can lead to unique and innovative taste experiences that appeal to adventurous and experimental consumers. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can innovate by developing and launching small batch, unique and unexpected flavors that capture the attention of adventurous consumers. - **Convenience Store Industry:** Convenience stores can differentiate themselves from competitors by offering unique and unexpected products, such as unconventional soda flavors, which can increase foot traffic and sales. - **Tourism Industry:** Incorporating unique and culturally specific food and beverage offerings like wasabi soda and curry-flavored soda can add to the adventure and excitement of a trip, enticing more tourists to travel and spend. ## Related on Trend Hunter - [Spiced Pickle Sodas](https://www.trendhunter.com/trends/pickle-soda.md) - [Wasabi-Flavored Toothpastes](https://www.trendhunter.com/trends/wasabi-flavored-toothpaste.md) - [Pungent Wasabi Vodkas](https://www.trendhunter.com/trends/wasabi-vodka.md) - [Rice Soda-Flavored Frozen Treats](https://www.trendhunter.com/trends/adult-garigarikun-rice-soda.md) - [Sauce-Inspired Sodas](https://www.trendhunter.com/trends/olipop-and-hidden-valley.md) - [Spicy Sparkling Waters](https://www.trendhunter.com/trends/deathberry-inferno.md) - [Soda-Inspired Sparkling Waters](https://www.trendhunter.com/trends/soda-inspired-sparkling-water.md) - [Uplifting Aromatic Sodas](https://www.trendhunter.com/trends/chillax-soda.md) - [YouTuber-Backed Japanese Sodas](https://www.trendhunter.com/trends/cold-ones.md)