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# Wasabi Popcorn Snacks
Opopop's Limited-Time Wasabi Variety Features Flavor Wrapped Technology

By Laura McQuarrie | Published 2022-04-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/wasabi-popcorn
References: [nosh](https://www.nosh.com/news/2022/notable-new-products-lupini-bean-based-ice-cream-wasabi-flavored-popcorn) & [opopop](https://opopop.com/collections/flavors/products/wasabi)

![Wasabi Popcorn Snacks](https://cdn.trendhunterstatic.com/thumbs/476/wasabi-popcorn.jpeg)

Gourmet popcorn company [Opopop](https://www.trendhunter.com/trends/pickle-flavored-popcorn) released a special wasabi popcorn flavor for a limited time and it pairs the unique flavor wrapped technology with gold-coated metal popsticks. With its newest product, the company asks: "Who says you can't put popcorn on sushi?" This new rule-breaking flavor is a savory one with just the right amount of heat and it's vegan, gluten-free and ready to be added to a microwave popping bowl.

Opopop's flavor wrapped technology means that each and every kernel is full of flavor and the hand-made batches are carefully prepared for "popcorn perfection" and upleveled snacking experiences. Fans of bold flavor will also appreciate other varieties from Opopop, such as [Maui Heat](https://www.trendhunter.com/trends/maui-mama-melt) and Chedapeño. The wasabi popcorn is a limited-time treat that speaks to all sorts of snackers, especially those with adventurous tastes.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 25% | Activity: 45% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Flavor Wrapped Technology:** Gourmet food manufacturers can adopt flavor wrapped technology to enhance flavor delivery in their products.
- **Rule-breaking Flavors:** Companies can introduce unique and unconventional flavors to disrupt the snack industry and generate consumer interest.
- **Hand-made Batches:** Businesses can offer hand-made batches of their products to create an exclusive and premium snacking experience.

### Industries Being Reshaped

- **Gourmet Popcorn Manufacturing:** Gourmet popcorn manufacturers can leverage unique and bold flavors to capture adventurous snackers.
- **Microwave Popcorn Production:** Microwave popcorn manufacturers can experiment with unconventional flavors to expand their product portfolio and appeal to a wider audience.
- **Vegan and Gluten-free Snack Production:** Companies producing vegan and gluten-free snacks can leverage unique flavors and textures to disrupt the industry and capture a niche market.

## Related on Trend Hunter

- [Pickle-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/pickle-flavored-popcorn.md)
- [Pre-Seasoned Holiday Popcorn](https://www.trendhunter.com/trends/flavor-wrapped-popcorn.md)
- [Flavor-Wrapped Popcorn Cups](https://www.trendhunter.com/trends/popcorn-cups.md)
- [Festive Popcorn Boxes](https://www.trendhunter.com/trends/opopops-2022-holiday-collection.md)
- [Asian-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/tochi.md)
- [Chili-Lime Popcorn Snacks](https://www.trendhunter.com/trends/popcornopolis-takis-fuego.md)
- [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md)
- [Microwavable Popcorn Cobs](https://www.trendhunter.com/trends/poppin-cobs.md)
- [Umami Matcha Latte Popcorns](https://www.trendhunter.com/trends/matcha-latte-popcorn.md)
