# Cucumber Wasabi Dips Bonchon's Limited-Edition Dipping Sauce Balances Hot and Cool Flavors By Laura McQuarrie | Published 2021-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wasabi-dips References: [prnewswire](https://www.prnewswire.com/news-releases/bonchons-limited-edition-cucumber-wasabi-dipping-sauce-returns-for-national-chicken-wing-day-301337794.html) & [bonchon](https://bonchon.com/) [Bonchon](https://www.trendhunter.com/trends/korean-bbq-sauce), a restaurant that's known for its Korean fried chicken, is sharing limited-edition cucumber wasabi dips exclusively on National Chicken Wing Day. The special Cucumber Wasabi Ranch dipping sauce will be free to enjoy with all orders of fried chicken, including wings, drums, boneless wings and strips, while supplies last at hundreds of locations across the United States. The limited-edition sauce was first introduced in 2020 as the brand's first-ever dipping sauce in its nearly 20-year history. As Bonchon reports, "Both our guests and our franchise partners loved it so much in 2020 that we saw an increase in sales on National Chicken Wing Day of over 18% vs. the prior year." The special sauce combines the cooling taste and creamy texture of ranch, the refreshment of cucumber and a slightly spicy kick from wasabi. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 43% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Dipping Sauce:** Opportunity for other restaurant chains to create their own limited-edition dipping sauces to increase sales and attract customers. - **Balancing Hot and Cool Flavors:** Disruptive innovation opportunity for food and beverage companies to experiment with unique combinations of hot and cool flavors to create unique taste experiences. - **Free Promotions:** Opportunity for other food and beverage companies to offer free limited-time promotions to attract new customers and boost sales. ### Sectors Adopting This - **Restaurant Industry:** Restaurant chains can create limited-edition dipping sauces to increase sales and attract customers. - **Food and Beverage Industry:** Disruptive innovation opportunity for companies to experiment with unique combinations of hot and cool flavors to create unique taste experiences. - **Marketing Industry:** Companies can offer free limited-time promotions to attract new customers and boost sales. ## Related on Trend Hunter - [Korean BBQ Wing Sauces](https://www.trendhunter.com/trends/korean-bbq-sauce.md) - [Celebratory Chicken Wing Promos](https://www.trendhunter.com/trends/15wing-combo-special.md) - [Savory-Sweet Korean Sauces](https://www.trendhunter.com/trends/yangnyeom-sauce.md) - [QSR Korean Sandwiches](https://www.trendhunter.com/trends/korean-chicken-sandwich.md) - [Chicken Finger Dipping Sauces](https://www.trendhunter.com/trends/chicken-finger-dipping-sauce.md) - [Mysterious Honey Mustard Sauces](https://www.trendhunter.com/trends/secret-fry-sauce.md) - [Crispy Chicken Mayo-Style Dips](https://www.trendhunter.com/trends/chicken-tender-dips.md) - [Flavor-Diverse Chicken Sandwiches](https://www.trendhunter.com/trends/wingstop-chicken-sandwich.md) - [Korean Cuisine Retailer Wings](https://www.trendhunter.com/trends/korean-bbq-wings.md)