# Novel Guerrilla Marketing Warwick Davis Vandalizes a Waterstones to Promote His Book By James Read | Published 2010-05-27 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/warwick-davis-vandalizes-a-waterstones References: [designyoutrust](http://designyoutrust.com/2010/05/06/hey-remember-wicket-the-ewok-from-return-of-the-jedi-here’s-said-dwarf-vandalising-a-shop/) & [dailymotion](http://www.dailymotion.com/video/xd31rn_warwick-davis-does-guerrilla-market_shortfilms) Sci-fi actors are apparently falling on hard times, as Warwick Davis vandalizes a Waterstones in the video above to promote his new book. The '[Star Wars](https://www.trendhunter.com/trends/star-wars-collection-2),' 'Harry Potter' and 'The Chronicles of Narnia' alum took the route of guerrilla vandalism--a curious choice, considering Warwick Davis doesn't exactly have the same first-name recognition of some of his costars. Watch as Warwick Davis vandalizes a Waterstones above. Is this behavior you'd expect of someone who taught magic to Harry Potter *and* helped destroy a Death Star? ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 47% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### Why This Trend Is Growing - **Guerrilla Marketing:** Creating unconventional and disruptive marketing campaigns to capture attention and promote products or services. - **Celebrity Endorsement:** Celebrities leveraging their fame and influence to promote products or services, attracting more attention and generating buzz. - **Video Marketing:** Utilizing engaging video content to promote products or services, reaching a wider audience and increasing engagement. ### Industries Being Reshaped - **Publishing:** Exploring creative marketing tactics like guerrilla marketing and celebrity endorsements to increase book sales and attract readers. - **Entertainment:** Leveraging celebrity endorsements and creative marketing strategies to boost visibility and attract audiences to movies, TV shows, and events. - **Retail:** Embracing innovative marketing approaches like video marketing and guerrilla tactics to create unique experiences and drive customer engagement. ## Related on Trend Hunter - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Mischievous Gift Deliveries](https://www.trendhunter.com/trends/the-grinch.md) - [Sci-Fi-Themed Cars](https://www.trendhunter.com/trends/volkswagen-2.md) - [Sci-Fi-Inspired Classical Posters](https://www.trendhunter.com/trends/sen-donnan.md) - [Personalized Present Campaigns](https://www.trendhunter.com/trends/wonderbly-everyones-got-favourites.md) - [Iconic Fantasy Character Soaps](https://www.trendhunter.com/trends/dr-squatch-x-harry-potter.md) - [Fantasy Book Vacation Tours](https://www.trendhunter.com/trends/fourth-winginspired.md) - [Sci-Fi Electric Vans](https://www.trendhunter.com/trends/volkswagen-van.md) - [Whimsical World-Inspired Collections](https://www.trendhunter.com/trends/harry-potter-collection-2.md)