# Frighteningly Feisty Editorials The 'HI-YA' Editorial Features Freaky Warrior Woman Looks By Lacey-Jane Walsh | Published 2013-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/warrior-woman References: [fashioncow](http://fashioncow.com/2013/06/anastasiya-tarasava-in-hi-ya-by-nikolay-biryukov-for-twenty6-magazine/) & [twenty6magazine](http://www.twenty6magazine.com/) This eerie warrior woman-inspired editorial entitled 'HI-YA' was done for Twenty6 Magazine. These fiercely freaky shots focus on a model in various different fighting poses. The Fashion seen in this spread is definitely warrior-themed. Some of these outfits look like gym wear, while others seem to incorporate [karate belts](https://www.trendhunter.com/trends/taekwondo-f50-selene). In one of these creepy shots, the model is sporting some [big red boxing gloves](https://www.trendhunter.com/trends/scary-good-campaign) (which match the shade of her eye shadow). In another shot, she's wearing a helmet and kicking her leg high up into the air, as if she were getting ready to fight. In each of these shots this pale, dark-haired model is sporting [spooky red eye shadow](https://www.trendhunter.com/trends/urban-decay-x-m3gan), which makes her look all the more intimidating (as well as ghostly). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 85% | Activity: 76% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Warrior-themed Fashion:** Opportunity for apparel brands to create fierce and edgy clothing lines inspired by warrior culture. - **Athleisure Meets Martial Arts:** Potential for fitness brands to incorporate martial arts elements into their athleisure collections for a unique style. - **Ghostly Makeup:** Beauty industry has the chance to explore eerie and ethereal makeup trends with ghostly accents. ### Industries Being Reshaped - **Apparel:** Apparel brands can tap into the warrior-inspired fashion trend and create unique clothing lines. - **Fitness:** Fitness brands can explore the incorporation of martial arts elements into their athleisure collections for a distinctive style. - **Beauty:** Beauty industry can experiment with ghostly makeup trends featuring eerie accents. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Spooky Back-to-School Footwear](https://www.trendhunter.com/trends/keds-x-monster-high.md) - [Martial Arts Sneakers](https://www.trendhunter.com/trends/taekwondo-f50-selene.md) - [Art-Tech Zine Collaborations](https://www.trendhunter.com/trends/twentynine-zine.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md)