# Protein-Rich Oat Flapjack Snacks The Warrior RAW Cookies & Cream Flapjack is Low in Sugar By Michael Hemsworth | Published 2021-11-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/warrior-raw-cookies-cream-flapjack References: [conveniencestore](https://www.conveniencestore.co.uk/products/warrior-introduces-high-protein-cookies-and-cream-flapjack/661409.article) & [teamwarrior](https://teamwarrior.com)  The Warrior RAW Cookies & Cream Flapjack has been introduced by the brand to provide consumers with a way to satisfy their hunger in a way that's health-focused and also packed with flavor. The snack is achieved with an oat-based flapjack that boasts a creamy profile with a bit of crunch and has 20-grams of milk protein in every serving. The product has just 3.7-grams of sugar to make it a health-conscious option for consumers to incorporate into their lifestyle. The Warrior RAW Cookies & Cream Flapjack is positioned as a great guilt-free option for athletic consumers to try out that is also great for enjoying between activities when time for a conventional meal or snack might not be available. The snack is launching in the UK in packs of 12 for £11.99. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 9% | Activity: 9% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Protein-rich Snacks:** The rise of demand for health-conscious and protein-rich snacks offer opportunities for innovation in food product development. - **Low-sugar Products:** The increasing concerns for diabetes and other health issues caused by sugar pave the way for developing low-sugar snack alternatives. - **Convenient Snacking:** The demand for convenient, on-the-go snacking options leads to the creation of more portable and single-serve snack options. ### Sectors Adopting This - **Health Food Industry:** The health food industry can leverage the demand for protein-rich and low-sugar snacks to offer more alternative options to consumers. - **Fitness Industry:** Fitness centers and sports nutrition brands can offer post-workout or on-the-go snacks that are high in protein and low in sugar to cater to the growing concern of health-conscious consumers. - **Packaged Food Industry:** The packaged food industry can create convenient, single-serve snack options to cater to the busy and on-the-go lifestyle of consumers. ## Related on Trend Hunter - [Bakery-Inspired Protein-Packed Snacks](https://www.trendhunter.com/trends/warrior-raw-protein.md) - [Low-Sugar Protein Flapjacks](https://www.trendhunter.com/trends/grenade-protein-flapjack.md) - [Low-Sugar Cake-Flavored Protein Snacks](https://www.trendhunter.com/trends/warrior-crunch-birthday-cake-protein-bar.md) - [Mini Snack-Friendly Protein Bars](https://www.trendhunter.com/trends/white-chocolate-blondie.md) - [Guilt-Free Protein-Packed Bars](https://www.trendhunter.com/trends/warrior-crunch-dark-chocolate-raspberry.md) - [Peanut Butter Protein Snacks](https://www.trendhunter.com/trends/warrior-crunch.md) - [Crunchy Candy-Like Protein Bars](https://www.trendhunter.com/trends/warrior-crunch-bars.md) - [Extra-Rich Protein Bars](https://www.trendhunter.com/trends/fudge-brownie-warrior-crunch-bar.md) - [Baked Honeycomb Flapjack Bars](https://www.trendhunter.com/trends/honeycomb-oat-boosts.md)