# Peanut Butter Protein Snacks These New Warrior CRUNCH Bars Come in Two Flavors By Michael Hemsworth | Published 2023-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/warrior-crunch References: [foodbev](https://www.foodbev.com/news/warrior-adds-two-peanut-butter-flavours-to-protein-bars-portfolio/) & [teamwarrior](https://teamwarrior.com/)  These new [Warrior CRUNCH](https://www.trendhunter.com/trends/warrior-crunch-dark-chocolate-raspberry) protein bars are the latest addition to the brand's product roster to help consumers easily increase their intake of protein in a delicious way that's inspired by classic recipes. The new flavors include the Peanut Butter & Jelly and Peanut Butter Cup flavors, which each have 2.3-grams and 2.2-grams of sugar, respectively. Each of the bars boast 20-grams of milk protein in each serving to make them perfect for satisfying hunger between meals or as a post-workout snack. The new Warrior CRUNCH protein bars are being launched at more than 1,000 supermarket locations and build on the popularity of [peanut butter flavor varieties](https://www.trendhunter.com/trends/genius-gourmet). The bars have 64-grams in each serving and feature a [crunchy texture](https://www.trendhunter.com/trends/protein-crunchy-bar) that sets them apart from other varieties on the market. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 55% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Protein-packed Snacks:** There is an opportunity to create more protein-packed snack products, like the new Warrior CRUNCH bars, to meet the growing demand for convenient and healthy snacks. - **Innovative Flavors:** Creating innovative and unique flavor combinations, like the Peanut Butter & Jelly and Peanut Butter Cup flavors, can set protein snack products apart from competitors. - **Texture Innovation:** Developing new and interesting textures, like the crunchy texture of the Warrior CRUNCH bars, can create disruption and make products stand out in the snack market. ### Sectors Adopting This - **Food and Beverage:** With the rise of health-conscious consumers, there is an opportunity for food and beverage companies to innovate and create new protein snack products. - **Fitness and Wellness:** Protein snacks are popular among fitness enthusiasts and wellness-minded consumers, creating an opportunity for companies to cater to this growing market. - **Sports Nutrition:** Protein snacks like the Warrior CRUNCH bars fit into the sports nutrition category, and there is potential for further innovation in this area to meet the needs and preferences of athletes and active individuals. ## Related on Trend Hunter - [Crunchy Candy-Like Protein Bars](https://www.trendhunter.com/trends/warrior-crunch-bars.md) - [Extra-Rich Protein Bars](https://www.trendhunter.com/trends/fudge-brownie-warrior-crunch-bar.md) - [Guilt-Free Protein-Packed Bars](https://www.trendhunter.com/trends/warrior-crunch-dark-chocolate-raspberry.md) - [Low-Sugar Cake-Flavored Protein Snacks](https://www.trendhunter.com/trends/warrior-crunch-birthday-cake-protein-bar.md) - [Mini Snack-Friendly Protein Bars](https://www.trendhunter.com/trends/white-chocolate-blondie.md) - [Crunchy Low-Sugar Protein Bars](https://www.trendhunter.com/trends/one-crunch.md) - [Bakery-Inspired Protein-Packed Snacks](https://www.trendhunter.com/trends/warrior-raw-protein.md) - [Sandwich-Flavored Protein Bars](https://www.trendhunter.com/trends/peanut-butter-jelly-protein-bar.md) - [Creatine-Packed Protein Bars](https://www.trendhunter.com/trends/warriors-creatine-protein-bars.md)