# Skull-Emblazoned Custom Sneakers These New Warren Lotas Sneakers Replace the Swoosh with a Skull By Riley von Niessen | Published 2017-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/warren-lotas-sneakers References: [hypebeast](https://hypebeast.com/2017/8/bill-by-warren-lotas-skull-force-nike-air-force-1) & [instagram](https://www.instagram.com/p/BXOuR-VFpuC/?hl=en&taken-by=warrenlotas) On August 24th, a new pair of BILL by Warren Lotas sneakers will become available online through the designer's exclusive password-protected web store, where they'll retail for $350 USD. To create the custom sneakers, Lotas adapted the iconic [Nike](https://www.trendhunter.com/trends/air-max-plus-moonlight) [Air Force 1](https://www.trendhunter.com/trends/nike-5) model, which is celebrated for its chunky build and monochrome colorways. While the original features the sportswear brand's [Swoosh](https://www.trendhunter.com/trends/nike-vomero-plus) logo on the side of it, the BILL by Warren Lotas sneakers feature a sinister-looking skull motif that's made to represent the same logo. The embroidered skull design is outlined in black to draw more attention to it on the otherwise all-white colorway, making it the focus of the sneakers. Lotas also released a similarly sinister-looking pair of custom Fear of God sneakers, which show a sword-wielding undead character along with a quote. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 63% | Activity: 49% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Custom Sneaker Design:** The rise of custom sneaker designs presents an opportunity for innovative designers to create unique and personalized footwear. - **Icon Reinterpretation:** Reimagining iconic logos and designs provides a disruptive innovation opportunity for brands to create new and distinct visual identities. - **Emphasis on Embroidery:** The increasing popularity of embroidered designs on sneakers opens up possibilities for creative and eye-catching customization options. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the trend of custom sneaker design by incorporating customizable options into their footwear lines. - **Sports and Athleisure:** Sports and athleisure brands can explore innovative ways to reinterpret their iconic logos and designs to appeal to a wider audience. - **Art and Design:** The art and design industry can leverage the demand for embroidered designs on sneakers by collaborating with footwear brands to create captivating and visually appealing artwork. ## Related on Trend Hunter - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Crystal-Encrusted Stealthy Sneakers](https://www.trendhunter.com/trends/air-max-plus-moonlight.md) - [Butterfly-Motif Lifestyle Sneakers](https://www.trendhunter.com/trends/butterflies-edition.md) - [Festive Crackled Low-Cut Sneakers](https://www.trendhunter.com/trends/dunk-low-halloween-1.md) - [Streetwear-Style Hot Sauces](https://www.trendhunter.com/trends/limited-edition-sauce.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Laceless Textural Mid-Cut Sneakers](https://www.trendhunter.com/trends/diorr-greenwood.md) - [Silver Accent Sneakers](https://www.trendhunter.com/trends/summit-whitemetallic-silver.md) - [Rapper-Collaborative Textural Sneakers](https://www.trendhunter.com/trends/concrete-boys-air-force-1.md)