# Meta Publicity Stunts Warner Home Entertainment Allows Viewers to Watch Gravity in a Floating Tank By Jamie Danielle Munro | Published 2014-03-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/warner-home-entertainment References: [creativecriminals](http://creativecriminals.com/warner-bros-home-entertainment-nordic/watch-gravity-in-zero-gravity) & [adsoftheworld](http://adsoftheworld.com/media/ambient/warner_bros_gravity_watch_gravity_in_zero_gravity) To create an [interactive publicity stunt](https://www.trendhunter.com/trends/heinz-ketchup-zero) in preparation for the release of Gravity on BlueRay and DVD, [Warner Home Entertainment](https://www.trendhunter.com/trends/escape-the-afterlife) allowed people to watch the movie in a very meta way: surrounded by zero gravity. The team put together a tank filled with a certain amount of salt and ensured the temperature stayed at a regular heat comparable with how the body normally feels. This way, people laying in the tank couldn't feel the water on their body, giving them a zero gravity effect. A TV was placed at the top of the tank, so all users had to do was just sit back and enjoy the ride. Warner Home Entertainment managed to bring a [meta film experience](https://www.trendhunter.com/trends/airbnb-smurf-experience) to users with this publicity stunt. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Interactive Publicity Stunts:** Businesses can create immersive experiences for consumers through interactive publicity stunts, like Warner Home Entertainment did with their zero gravity movie-watching tank. - **Meta Film Experiences:** Offering unique and immersive ways for viewers to engage with movies, such as watching in zero gravity, can enhance the overall film experience and generate buzz. - **Innovative Promotion Strategies:** Businesses can use unconventional and creative strategies, like meta publicity stunts, to attract attention and generate excitement for their products or services. ### Industries Being Reshaped - **Entertainment:** The entertainment industry can utilize interactive publicity stunts and meta film experiences to engage with audiences and promote their content in a unique way. - **Marketing and Advertising:** Marketing and advertising professionals can learn from innovative promotion strategies, like meta publicity stunts, to create attention-grabbing campaigns for their clients or brands. - **Event Planning:** Event planners can incorporate immersive experiences, such as zero gravity movie-watching tanks, to create memorable and captivating events that leave a lasting impression on attendees. ## Related on Trend Hunter - [Promotional Metaverse Experiences](https://www.trendhunter.com/trends/escape-the-afterlife.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Metaverse Movie Recreations](https://www.trendhunter.com/trends/gray-man.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Celestial Self-Help Pop-Ups](https://www.trendhunter.com/trends/mercury-retrograde-shelter.md) - [Popcorn-Focused Cinema Campaigns](https://www.trendhunter.com/trends/bring-your-own-buckets.md) - [Zero-Gravity Hard Seltzer Bars](https://www.trendhunter.com/trends/truly-zero-gravity-bar.md)