# Social Warming Stations Hive's Bus Shelter Ad Trades Tweets for Heat By Laura McQuarrie | Published 2015-03-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/warming-station References: [prexamples](http://prexamples.com/2015/03/british-gas-create-an-interactive-self-heating-bus-shelter-in-manchester/) & [hivehome](https://www.hivehome.com/) In order to advertise the [Hive](https://www.trendhunter.com/trends/premium-readytodrink-canned-cocktail) Active home heating system in a clever way, the brand set up [a warming station](https://www.trendhunter.com/trends/heart-of-lifewear) at the Manchester Piccadilly Station. The way that a bus shelter shields commuters from the elements is already much appreciated, but Hive decided to take it a step further with a #TweetToHeat promotion. People standing at the [bus station](https://www.trendhunter.com/trends/amazon-bus-station) could tweet using the hashtag to activate a 90-second blast of warm air. Because Hive is a home heating system that can be operated on-demand from a mobile device, this is a smart way to communicate that people will "Never have to heat an empty home" in a similar fashion. Since the brand gets to increase its reach on social media and commuters get to keep warm, this stunt is a win-win for everybody. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Using social media interactions to engage and promote brands in unique ways. - **Mobile-operated Services:** Utilizing mobile devices to control and operate services remotely. - **Smart Promotions:** Using innovative marketing tactics to attract and engage consumers. ### Industries Being Reshaped - **Home Heating Systems:** Incorporating mobile-operated features to provide convenient and efficient home heating solutions. - **Outdoor Advertising:** Exploring interactive and attention-grabbing strategies to enhance outdoor advertising campaigns. - **Travel and Transportation:** Integrating smart promotions to improve commuter experiences and engage with travelers. ## Related on Trend Hunter - [Hug-Activated Marketing Machines](https://www.trendhunter.com/trends/hug-to-unlock.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Interactive Garment Billboards](https://www.trendhunter.com/trends/sweaty-betty-all-good-in-the-hood.md) - [Heat-Sensitive Vending Machines](https://www.trendhunter.com/trends/heat-sensitive-vending-machine.md) - [Calming Audio Escapes](https://www.trendhunter.com/trends/activation-at-kings-cross.md) - [Billboard-Transformed Tent Shelters](https://www.trendhunter.com/trends/lifesaving-outdoors.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Recycled-Steel Bus Stations](https://www.trendhunter.com/trends/amazon-bus-station.md) - [Branded Cooling Murals](https://www.trendhunter.com/trends/white-claw-mural.md)