# Luxe Knitted Couture Zhang Na's FAKE NATOO Brand Features Warm Wool Fashions By Jana Pijak | Published 2014-11-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/warm-wool-fashions References: [coolhunting](http://www.coolhunting.com/style/fake-natoo.php) & [natoo.org.cn](http://www.natoo.org.cn/) Shanghai-based clothing label FAKE NATOO is founded by Zhang Na who creates warm wool fashions for her stylish consumer. The talented designer is a Xi'an Academy Fine Arts and MOD'ART International graduate who combines artistic and comfortable details to create her womenswear pieces. FAKE NATOO is a clothing brand that relies on warmth and comfort, focusing on [long wool dresses](https://www.trendhunter.com/trends/laolao-studios), [oversized knit sweaters](https://www.trendhunter.com/trends/kerisma-knits) and even [luxe wool coats](https://www.trendhunter.com/trends/transhabit-collection) that are a fresh update on timeless couture staples. These warm wool fashions are not your run-of-the-mill winter get-up and manage to successfully marry aesthetics with function. The clothes are chic and iconic and are guaranteed to infuse a touch of sophistication and glamor to any woman’s wardrobe. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 65% | Activity: 12% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Warm Wool Fashions:** Opportunity for disruptive innovation in creating sustainable and eco-friendly wool materials. - **Oversized Knit Sweaters:** Potential for disruptive innovation in utilizing technology to create customizable, fitted oversized knit sweaters. - **Luxe Wool Coats:** Opportunity for disruptive innovation in incorporating smart fabrics and functionalities into luxe wool coats. ### Who This Affects Most - **Fashion:** Opportunity for disruptive innovation in the fashion industry by integrating sustainability and comfort in clothing designs. - **Textile:** Potential for disruptive innovation in developing advanced wool materials and manufacturing processes. - **Technology:** Opportunity for disruptive innovation in the integration of technology and fashion, such as wearable tech in knitwear. ## Related on Trend Hunter - [Vibrant Winter-Ready Luxe Fashion](https://www.trendhunter.com/trends/studio-nicholson-6.md) - [Elevated Cashmere Wool Coats](https://www.trendhunter.com/trends/cashmere-wool-coats.md) - [Chinese Luxury Brand Collections](https://www.trendhunter.com/trends/zouxin.md) - [Luxury Slow Fashion Brands](https://www.trendhunter.com/trends/kzk-studio.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Fashion-Forward Layering Lines](https://www.trendhunter.com/trends/shein-layering-lines.md) - [High-End Bohemian Knitwear](https://www.trendhunter.com/trends/alanui-2.md) - [In-Between Seasonal Apparel](https://www.trendhunter.com/trends/laolao-studios.md) - [Camel Hair-Made Sustainable Materials](https://www.trendhunter.com/trends/cameluxe.md)