# Alcoholic Pantone Packaging Designers Anonymous Created the ‘Warm Red' Pantone Gift By Ana Lopez | Published 2011-12-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/warm-red-pantone References: [lovelypackage](http://lovelypackage.com/warm-red-mulled-wine/) & [designers-anonymous](http://www.designers-anonymous.com/) It’s not unusual to give wine as a gift during Christmas; however, the London-based design agency Designers Anonymous created the ‘Warm Red’ Pantone present to add a clever twist to the gift packaging to make it more original. The designers put a red mulled wine inside a rectangular, red and white box. The white area has a message in clean typography that is accompanied by an asterisk. The message says “PANTONE Warm Red C.” Once the box is opened, there is a black bottle of wine with a printed message in white and a larger asterisk that comically reads, “Add a touch of color to your cheeks this season, with a glass (or two) of mulled wine. Warmer wishes from Designers Anonymous.” The ‘Warm Red’ Pantone gift by Designers Anonymous doesn’t only show the agency’s interest in cultivating good relations with friends and customers, but lends a nod to the increasingly popular graphic design culture. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 54% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Graphic Design Wine Packaging:** Disruptive innovation opportunity: Explore unique and creative ways to incorporate graphic design elements into wine packaging to make it more appealing and original. - **Interactive Gift Messages:** Disruptive innovation opportunity: Develop interactive gift messages that engage recipients and add a playful twist to the gifting experience. - **Personalized Brand Collaborations:** Disruptive innovation opportunity: Partner with Pantone or other popular brands to create personalized gift collaborations that resonate with target audiences. ### Sectors Adopting This - **Graphic Design:** Disruptive innovation opportunity: Explore innovative ways to incorporate design principles into various industries and products beyond traditional graphic design applications. - **Wine and Spirits:** Disruptive innovation opportunity: Experiment with unique packaging ideas and branding collaborations to differentiate wine and spirits products in a competitive market. - **Gift and Retail:** Disruptive innovation opportunity: Introduce interactive and personalized gifting experiences to revolutionize the gift and retail industry and attract consumers looking for unique and memorable presents. ## Related on Trend Hunter - [Sleek Monochrome Spirit Bottles](https://www.trendhunter.com/trends/jgermeister-and-pantone.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Artfully Designed Boxed Wines](https://www.trendhunter.com/trends/ami-ami-1.md) - [Custom Designed Wine Boxes](https://www.trendhunter.com/trends/the-prisoner-red-blend.md) - [Wine-Themed Holiday Sweaters](https://www.trendhunter.com/trends/matching-holiday-sweater.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md) - [Greeting-Card-Inspired Soda Cans](https://www.trendhunter.com/trends/holiday-can-cards.md) - [Festive Wine Boxes](https://www.trendhunter.com/trends/festive-wine-box.md)