# Cocktail-Heating Events Sipsmith's 'Hot Gin Roof' Serves Warm Cocktails Heated by Fire Pokers By Laura McQuarrie | Published 2017-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/warm-cocktails References: [campaignlive](https://www.campaignlive.co.uk/article/sipsmith-revives-rooftop-gin-experience-hot-fire-pokers/1452241) & [sipsmith](https://sipsmith.com/events-directory/) During some of the coldest months of the new year, consumers will be able to look forward to the 'Hot Gin Roof' activation from [Sipsmith](https://www.trendhunter.com/trends/coffee-gin), where they will be served [warm cocktails](https://www.trendhunter.com/trends/spiced-rum-ginger-beer) heated by fire pokers. The event provides a look back upon the history of hot gin and how hot pokers were once taken straight from the fire to caramelize the sugars in a drink. As well as being educational, the experience is set to be quite theatrical by nature, leaving event attendees with an unforgettable experience, great photos to share and a story to tell the next time they find themselves sipping on a [gin-based beverage](https://www.trendhunter.com/trends/giftable-gin-set). The Hot Gin Roof experience is set to launch in January at the Ham Yard Hotel in Soho. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 63% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Fire Poker Drinks:** Bars and restaurants can offer customers unique drink experiences using fire pokers to heat cocktails. - **Historic Mixology:** Mixologists can explore and share the history of drinks, adding an educational and theatrical element to cocktail experiences. - **Themed Cocktail Activations:** Brands can create memorable, Instagram-worthy experiences for customers by designing unique and immersive cocktail activations. ### Sectors Adopting This - **Hospitality:** Hotels, bars, and restaurants can create buzz and attract customers by offering unique, experiential cocktail experiences involving fire pokers. - **Event Planning:** Event planners can create themed cocktail activations to impress guests, creating Instagram-friendly environments for attendees to share. - **Alcoholic Beverage Manufacturing:** Alcohol brands and distilleries can design unique cocktail activations to engage consumers and build brand recognition. ## Related on Trend Hunter - [Gin Cocktail Experiences](https://www.trendhunter.com/trends/beyond-the-pour.md) - [Gin-Branded Gym Sets](https://www.trendhunter.com/trends/hendricks-gym.md) - [British-Inspired Winter Getaways](https://www.trendhunter.com/trends/the-standard-high-line.md) - [Wine Window-Inspired Cocktail Campaigns](https://www.trendhunter.com/trends/aperol-festive-spritz-window.md) - [Romantic Drinking Accessories](https://www.trendhunter.com/trends/gintimates.md) - [Edible Cocktail Bites](https://www.trendhunter.com/trends/gin-infused-jelly-cubes.md) - [Bar-Quality Cocktail Mixers](https://www.trendhunter.com/trends/cutwater-spirits-1.md) - [Branded Spirit Cocktail Competitions](https://www.trendhunter.com/trends/hepple-gin.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md)