# Sour Candy-Inspired Sodas Warheads Sour Soda is Launching in Five Flavors in the UK By Michael Hemsworth | Published 2022-08-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/warheads-sour-soda References: [talkingretail](https://www.talkingretail.com/products-news/confectionery/warheads-sour-soda-arrives-in-uk-17-08-2022/)  The Warheads Sour Soda is an [extra-sour, candy-inspired refreshment](https://www.trendhunter.com/trends/candy-can-and-toxic-waste) created to offer consumers a way to quench their thirst, but only if they have a penchant for tangy flavors. The soda aims to capitalize on the growing popularity of recognizable US brands amongst UK consumers and is perfect for sharing on social media. The soda comes in five flavors including Blue Raspberry, Lemon, Green Apple, Black Cherry and Watermelon. Trade Marketing Manager at [Color Brands](https://www.trendhunter.com/trends/frito-lay-my-joy) UK Dan Hanton spoke on the new soda saying, "Each flavour will make your eyes water whilst leaving you desperate for more. The brand has already attracted significant interest amongst UK consumers with well-known influencers driving the craze across TikTok & [Instagram](https://www.trendhunter.com/trends/chicken-sandwich-lineup)." The Warheads Sour Soda is arriving at wholesales and comes with a suggested retail price point of £2 per can. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 53% | Activity: 65% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Sour Candy-inspired Beverages:** Opportunities for soda companies to introduce sour candy-inspired beverages to satisfy consumers' thirst for tangy flavors. - **Influencer Marketing for Food and Beverage:** Growing market potential for recognizable US food and beverage brands amongst UK consumers driven by well-known influencers on social media. - **Flavor Innovation in Beverages:** Increasing demand for unique and unconventional flavors to capitalize on shifting consumer taste preferences and stand out in a crowded market. ### Who This Affects Most - **Soda and Beverage:** Opportunities for soda companies to create unique, candy-inspired beverages and stay ahead of changing consumer preferences. - **Influencer Marketing:** Growing market potential for influencers to promote recognizable US food and beverage brands to UK consumers on social media. - **Flavor Industry:** Increasing demand for flavor innovation in the beverage industry, creating opportunities for companies to offer unique and unconventional flavors and stand out in a crowded market. ## Related on Trend Hunter - [Sour Candy-Inspired Beverages](https://www.trendhunter.com/trends/sour-candyinspired-beverage.md) - [Extra-Sour Popping Candies](https://www.trendhunter.com/trends/warheads-sour-popping-candy.md) - [Branded Fruity Chew Candies](https://www.trendhunter.com/trends/hilco-sweets.md) - [Explosive Candy Launches](https://www.trendhunter.com/trends/warheads-atomic-fizz.md) - [Super-Sour Jelly Lollipops](https://www.trendhunter.com/trends/warheads-sour-jelly-pops.md) - [Sour Soda-Flavored Candies](https://www.trendhunter.com/trends/haribo-soda-twist-zng.md) - [Summery Sour Candy Products](https://www.trendhunter.com/trends/sour-patch-kids-watermelon.md) - [Creamy Taffy Soda Ranges](https://www.trendhunter.com/trends/airheads-soda.md) - [Sparkling Sour Candy Refreshments](https://www.trendhunter.com/trends/candy-can-and-toxic-waste.md)