# Extra-Sour Popping Candies Warheads Sour Popping Candy Comes in Three Flavors By Michael Hemsworth | Published 2022-05-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/warheads-sour-popping-candy References: [drugstorenews](https://drugstorenews.com/sweet-sweet-success-two-years-pandemic-resulted-record-candy-sales-consumers-sought-comfort) & [hilcousa](https://www.hilcousa.com)  The Warheads Sour Popping Candy from [Hilco](https://www.trendhunter.com/trends/hilco-treats) is a super-sour take on the classic childhood candy variety for kids or kids-at-heart to pick up and enjoy. The candy features a powdery format that, when eaten, will deliver a burst of very sour flavor along with a [crackling texture](https://www.trendhunter.com/trends/face-twisters-sour-candy) that could further enhance the sourness of the product. The candy comes in three flavors including Watermelon, Green Apple and Blue Raspberry, which will receive Halloween-themed updates come fall including Wicked Watermelon, Cackle Apple and R.I.P. Raspberry. The Warheads Sour Popping Candy comes in a three-pack for $1.99, which includes three individual pouches with seven-grams each. The product is suitable for children aged three and up, but is only for those who can handle extreme sourness. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 28% | Activity: 16% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sour Candy Trend:** Create and market more types of sour candies with variations in texture and flavors. - **Nostalgia Food Trend:** Recreate or update childhood favorite candies to appeal to adults who want to relive their childhood memories. - **Seasonal Food Trend:** Develop seasonal flavors and packaging for candies to appeal to holiday and special occasion shoppers. ### Industries Being Reshaped - **Snack Food Industry:** Experiment with different and unique flavor profiles to create innovative candy products. - **Retail Industry:** Offer exclusive packaging and flavors for holidays or special occasions to attract shoppers. - **Marketing Industry:** Develop and market nostalgic and seasonal food products to capitalize on consumers' emotional connections and increase sales. ## Related on Trend Hunter - [Halloween-Themed Popping Candies](https://www.trendhunter.com/trends/hilco-treats.md) - [Super-Sour Jelly Lollipops](https://www.trendhunter.com/trends/warheads-sour-jelly-pops.md) - [Sour Candy-Inspired Sodas](https://www.trendhunter.com/trends/warheads-sour-soda.md) - [Branded Fruity Chew Candies](https://www.trendhunter.com/trends/hilco-sweets.md) - [Seasonal Sour Countdown Calendars](https://www.trendhunter.com/trends/warheads-countdown-calendar.md) - [Sour Candy-Inspired Beverages](https://www.trendhunter.com/trends/sour-candyinspired-beverage.md) - [Explosive Candy Launches](https://www.trendhunter.com/trends/warheads-atomic-fizz.md) - [Popping Candy Cinnamon Rolls](https://www.trendhunter.com/trends/cinnabon-x-warheads.md) - [Ultra-Sour Prepackaged Pickles](https://www.trendhunter.com/trends/pickleinapouch.md)