# Prop Video Game Fists Sega Built a Real Power Fist Ahead of the Release of 'Warhammer: 40,000' By Joey Haar | Published 2017-04-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/warhammer-40000 References: [arstechnica](https://arstechnica.com/gaming/2017/04/real-warhammer-40k-power-fist-diy/) Warhammer: 40,000, the upcoming installation in [Sega's](https://www.trendhunter.com/trends/higround-x-sega) eponymous strategy game franchise, has taken an interesting route in its PR circuit. While Sega is of course opting for standard advance copies of the game and press images, the [video game company](https://www.trendhunter.com/trends/timberland-x-sega) has also opted for a more experiential product. The game, which takes place in the 41st millennium, features extravagant weaponry, and Sega created one of those weapons in real life. In the narrative of Warhammer: 40,000, the Power Fist or [Power Glove](https://www.trendhunter.com/trends/sharpawave) is a hand-worn, hammer-like device that uses hydraulics to smash through tanks. Though the real world Power Fist likely couldn't break through a tank's armor, the 9.6 kilogram pneumatic fist shoots from the wrist housing at 520mm per second with a maximum force of 3,388 newtons — significantly greater than the average professional heavyweight's punching power. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 54% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Real-life Video Game Weapons:** Creating physical replicas of weapons from video games for marketing and experiential purposes. - **Experiential Marketing:** Using physical products to give consumers an immersive experience in a brand or product. - **Hydraulic Technology for Consumer Products:** Innovative uses of hydraulics for consumer products, such as creating powerful weapons for video games in real life. ### Where This Applies - **Video Game:** Incorporating experiential products, like real-life versions of weapons from a game, into video game marketing. - **Consumer Electronics:** Exploring new uses for hydraulic technology in consumer electronics, such as creating more powerful and versatile products. - **Entertainment:** Expanding the use of experiential marketing beyond traditional advertising channels and into immersive entertainment experiences. ## Related on Trend Hunter - [Free-Roam VR Games](https://www.trendhunter.com/trends/space-marine-ii.md) - [Vintage Video Game-Inspired Wearables](https://www.trendhunter.com/trends/bethesda-pipboy-3000-replica.md) - [Realistic Weaponry Game Controllers](https://www.trendhunter.com/trends/vir-controller.md) - [World's First Force Pads](https://www.trendhunter.com/trends/force-pad.md) - [Mythical Hammer-Inspired Power Stations](https://www.trendhunter.com/trends/asus-rog-mjolnir.md) - [Video Game-Inspired Foam Blasters](https://www.trendhunter.com/trends/nerf-x-destiny-gjallarhorn-blaster.md) - [Game-Themed Controller Panels](https://www.trendhunter.com/trends/razer-kitsune-fighters-edition-akuma.md) - [Sci-Fi Game-Inspired Game Accessories](https://www.trendhunter.com/trends/starfield-1.md) - [Haptic Feedback-Enabled Handhelds](https://www.trendhunter.com/trends/smach-z.md)