# Bundled Premium Apparel Wardrobe NYC Introduces a Curated Approach to High Quality Clothes By Jana Pijak | Published 2018-02-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/wardrobe-nyc References: [fashionista](https://fashionista.com/2017/12/christine-centenera-josh-goot-wardrobe-nyc-collection) & [wardrobe.nyc](https://www.wardrobe.nyc) The brainchild of renowned stylist and Vogue Australia fashion director Christine Centenera and fashion designer Josh Goot, Wardobe NYC is a curated web platform with a unique approach to high quality apparel. The e-retailer's kit-inspired business models gives consumers a chance to invest in a premium wardrobe of 4 key pieces for $2500 or 8 pieces for $5000. These pieces are each considered essentials in any modern closet -- ranging from a basic white tee to a sleek black blazer. Featuring curated wardrobe bundles for both men and women, Wardrobe NYC is based around the idea of function and versatility. Described as the "opposite of fashion," the e-retailer was inspired by founder Christine Centenera's lifestyle -- one which fuses having to look put together with the realities of traveling frequently. The result is a curated kit of everyday essentials that everyone can't live without, and that successfully take consumers from day to evening and from casual to professional settings. Image Credit: Jackie Nickerson, Wardrobe NYC ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 34% | Activity: 67% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Curated Apparel Bundles:** Opportunity for e-retailers to offer consumers a chance to invest in a premium wardrobe curated with essentials for different lifestyles. - **Function-first Fashion:** Opportunity for fashion brands to design and market apparel with a focus on function and versatility. - **Kit-inspired Business Models:** Opportunity for e-retailers to develop kit-inspired business models and offer consumers a convenient shopping experience. ### Sectors Adopting This - **E-commerce:** E-commerce companies can use a curated approach to fashion to differentiate themselves from competitors and add value for customers. - **Fashion:** Fashion brands can innovate their designs and marketing strategies to appeal to consumers seeking functional and versatile apparel. - **Travel:** Travel companies can partner with e-retailers like Wardrobe NYC to offer curated apparel bundles that meet the specific needs of travelers. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Minimalist Wardrobe Essentials](https://www.trendhunter.com/trends/heritage-core.md) - [In-House Minimalist Apparel](https://www.trendhunter.com/trends/contemporary-womens-fashion.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Curated Workwear Capsules](https://www.trendhunter.com/trends/petal-and-pups.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [Connected Curated Wardrobe Designs](https://www.trendhunter.com/trends/lookandme-closet.md)