# Nerdy Minimalist Eyewear Aingeru Zorita Shoots the Warby Parker 2010 Lookbook By Ryan Hinkson | Published 2010-07-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/warby-parker References: [thefashionisto](http://thefashionisto.com/zach-ferry-by-aingeru-zorita-for-warby-parker/) & [warbyparker](http://www.warbyparker.com/) The Warby Parker 2010 lookbook shows just how far eyewear has come. I remember back in grade school, when wearing glasses was not cool. Now it seems like no fashionista's outfit is complete without a pair. This Warby Parker lookbook was shot by Aingeru Zorita and it looks great. The glasses along with the [geek-chic fashion](https://www.trendhunter.com/trends/bru-eyewear-fall) blend together perfectly. I feel smarter just looking at this [nerdy minimalist eyewear](https://www.trendhunter.com/trends/inaugural-eyewear-collection). **Implications** - Businesses that can successfully combine two unlikely or opposite characteristics will benefit tremendously in today's consumption-hungry culture. By reviving or making over a typically [unpopular style](https://www.trendhunter.com/trends/tan-france-collection) or concept, businesses will appeal to a wide variety of potential consumers who are looking for unique ways to express themselves. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 87% | Activity: 78% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Geek-chic:** Combining seemingly opposing characteristics is a trend that appeals to consumers looking for unique ways to express themselves. - **Minimalist Eyewear:** Minimalist eyewear is a trend that has gained popularity due to its simple yet fashionable design. - **Nerd Revival:** Nerd revival is a trend that has brought back and made over unpopular styles or concepts to appeal to a wider audience. ### Where This Applies - **Eyewear:** Eyewear companies can benefit from offering minimalist and fashionable glasses that appeal to a wide range of consumers. - **Fashion:** Fashion companies can benefit from incorporating geek-chic styles in their designs to appeal to consumers looking for unique ways to express themselves. - **Marketing:** Marketing companies can benefit from using the nerd revival trend to promote products or concepts that were once unpopular. ## Related on Trend Hunter - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Transparent Crystal Sunglasses Frames](https://www.trendhunter.com/trends/the-harwood-20.md) - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Warped Dynamic New-Gen Eyewear](https://www.trendhunter.com/trends/vern-morph-and-form.md) - [Ultra-Sleek Safety Eyewear](https://www.trendhunter.com/trends/safetyeyeglasses.md)