# E-Commerce Flagship Uniforms The Warby Parker Uniforms at Their Flagship Store Offer Flexibility By Rebecca Byers | Published 2015-05-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/warby-parker-uniforms References: [gq](http://www.gq.com/style/blogs/the-gq-eye/2013/04/store-spotlight-warby-parker-opens-first-flagship-store.html) & [fastcompany](http://www.fastcompany.com/3008182/where-are-they-now/take-look-inside-warby-parkers-new-nyc-flagship-store) Having opened its first brick and mortar location in New York City in 2013, a range of [Warby Parker](https://www.trendhunter.com/trends/warby-parker-x-emma-chamberlain) uniforms suddenly needed to be created. Rather than mandating a single uniform item, the e-retailer turned boutique offers a flexible set of [uniform staples](https://www.trendhunter.com/trends/observe) around which employees can plan a cohesive work outfit. The Warby Parker uniforms are all the same shade of navy blue, with a [button-down shirt](https://www.trendhunter.com/trends/untuckit-veterans-dayhonoring-shirts) for men and two options for women. Female employees at the Warby Parker flagship have the choice of two tops; a fitted tee-shirt dress and a button-down tunic. The variety may not seem like much, but there is a huge convenience in being able to mix and match work outfits in a way that is refreshing everyday and can be reassessed based on the weather. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 61% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Flexible Uniforms:** Creating a range of staple uniform items around which employees can plan a cohesive work outfit instead of mandating a single uniform item. - **Mix and Match Outfits:** Providing employees with multiple options of uniform items allows them to refresh their work outfits everyday and adapt based on weather conditions. - **Color-coded Uniforms:** Developing uniforms with a consistent color palette, such as the Warby Parker navy blue, creates a cohesive look for employees while also maintaining brand identity. ### Industries Being Reshaped - **Retail:** Offering employees flexible uniform options can create a more personalized and attractive in-store experience for customers while maintaining a professional appearance. - **Hospitality:** Implementing mix and match uniform options can enhance the guest experience and provide employees with greater flexibility and comfort in their work attire. - **Healthcare:** Creating color-coded uniforms for different roles within healthcare facilities can make it easier for patients to identify staff and enhance overall organization and professionalism. ## Related on Trend Hunter - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Modular Daily Apparel](https://www.trendhunter.com/trends/the-uniform-collection.md) - [Social Media Starlet Eyewear](https://www.trendhunter.com/trends/warby-parker-x-emma-chamberlain.md) - [Virtual Eyewear Retailer Experiences](https://www.trendhunter.com/trends/walmart-optical-virtual-tryon.md) - [Stylish Retailer Eyewear](https://www.trendhunter.com/trends/the-framery.md) - [Wider Eyewear Frames](https://www.trendhunter.com/trends/frame-collection1.md) - [Tech-Forward Eyewear Stores](https://www.trendhunter.com/trends/breezm-expands.md) - [Curated Workwear Capsules](https://www.trendhunter.com/trends/petal-and-pups.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md)