# Tube-Delivered Spectacles Warby Parker New York Store Delivers Glasses Through High-Speed Tubes By Jamie Danielle Munro | Published 2014-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/warby-parker-new-york References: [psfk](http://www.psfk.com/2014/03/warby-parker-pharmacy-store.html) & [warbyparker](http://www.warbyparker.com/) The [Warby Parker New York](https://www.trendhunter.com/trends/warby-parker-x-emma-chamberlain) store on the Upper East Side has an all-new way of delivering chosen spectacles to customers: through high-speed tubes. The store thought of using a dumb waiter at first to save space, but sending glasses down a futuristic piece of glass just sounded that much better. Pneumatic tubes were installed, which have actually been around for quite some time. Neil Blumenthal, co-founder of Warby Parker New York, wanted to offer a different experience to customers. For him it's all in the details, and considering how cool it would be to have one's [new glasses delivered](https://www.trendhunter.com/trends/smart-delivery-glasses) in a high-speed tube, he definitely takes the prize for customer entertainment (as long as they don't break on the way down)! ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 70% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Tube-delivered Spectacles:** Disruptive innovation opportunity: Explore the use of pneumatic tubes to deliver products to customers in retail stores. - **Customer Entertainment:** Disruptive innovation opportunity: Find creative ways to enhance the shopping experience and surprise customers with unique delivery methods. - **Space-saving Solutions:** Disruptive innovation opportunity: Develop efficient mechanisms, like dumb waiters or high-speed tubes, to maximize space utilization in retail stores. ### Industries Being Reshaped - **Retail:** Disruptive innovation opportunity: Embrace technology-driven solutions to revolutionize the way products are delivered to customers in retail stores. - **Eyewear:** Disruptive innovation opportunity: Incorporate innovative delivery mechanisms, such as high-speed tubes, to enhance the shopping experience in the eyewear industry. - **Entertainment:** Disruptive innovation opportunity: Merge technology and customer experience to create engaging and memorable moments for customers in the entertainment industry. ## Related on Trend Hunter - [Expedited Eyewear Services](https://www.trendhunter.com/trends/nextday-glasses.md) - [Tech-Forward Eyewear Stores](https://www.trendhunter.com/trends/breezm-expands.md) - [Restaurant-Transformed Eyewear Stores](https://www.trendhunter.com/trends/cubitts-1.md) - [Prescription-On-Demand Eyewear Services](https://www.trendhunter.com/trends/prescription-on-demand.md) - [Stylish Retailer Eyewear](https://www.trendhunter.com/trends/the-framery.md) - [Modern Chic Eyewear Stores](https://www.trendhunter.com/trends/eyewear-retail.md) - [Stunning Eyewear Store Interiors](https://www.trendhunter.com/trends/eyewear-store-aesthetic.md) - [Theatrical Glamorous Eyewear Stores](https://www.trendhunter.com/trends/cubbitts-west-village.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md)