# Charitable Spectacles The Warby Parker 'Japhy' Glasses Raise Money for Breast Cancer By Amelia Roblin | Published 2010-10-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/warby-parker-japhy References: [racked](http://racked.com/archives/2010/10/01/dogooders-warby-parker-will-donate-50-for-every-pair-of-jarphy-glasses-purchased-to-susan-g-komen-fo.php) & [warbyparker](http://www.warbyparker.com/warby-wears-pink) The renowned eyewear designer demonstrates his altruistic outlook with the release of these [pink Warby Parker 'Japhy' glasses](https://www.trendhunter.com/trends/framery) that will help raise money to support [breast cancer research](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness). Parker has launched these special frames in honor of [Breast Cancer Awareness Month](https://www.trendhunter.com/trends/power-in-pink). From each purchase of the Warby Parker 'Japhy' eyeglasses, $50 will go towards finding a cure for the disease, and as if that wasn't enough, a second pair of lenses will go to the needy, on the company's coin. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 12% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Altruistic Eyewear:** The trend of eyewear brands partnering with charitable causes to raise funds and awareness. - **Socially Conscious Purchasing:** The trend of consumers seeking out products that make a positive impact on society through their purchasing decisions. - **Dual-purpose Products:** The trend of products that offer both a functional purpose and a charitable purpose, like the Warby Parker 'Japhy' glasses. ### Where This Applies - **Eyewear:** The eyewear industry has the opportunity to collaborate with charities to support important causes and engage socially conscious consumers. - **Fashion:** The fashion industry can incorporate social responsibility and purpose-driven campaigns to attract a wider customer base and make a positive impact. - **Healthcare:** The healthcare industry can explore partnerships with eyewear brands to raise funds for research and support initiatives that address important health issues like breast cancer. ## Related on Trend Hunter - [Pride-Inspired Eyewear Collections](https://www.trendhunter.com/trends/eyebuydirects-pride-on-collection.md) - [LGBTQIA+-Supportive Eyewear Designs](https://www.trendhunter.com/trends/jonathan-bailey-and-cubitts.md) - [Eyewear Eclipse Campaigns](https://www.trendhunter.com/trends/warby-parker-solar-eclipse.md) - [Domestic Violence Awareness Campaigns](https://www.trendhunter.com/trends/aid-to-cart.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Social Media Starlet Eyewear](https://www.trendhunter.com/trends/warby-parker-x-emma-chamberlain.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Charitable Retailer Partnerships](https://www.trendhunter.com/trends/jcpenney-and-hairtostay.md) - [Tortoise-Saving Glasses Capsules](https://www.trendhunter.com/trends/save-the-tortoise-collection.md)